BMW Group flies the flag for diversity

Munich. The BMW Group continues to advance the cause
of diversity. To mark the seventh German Diversity Day on 28 May 2019,
the company is organising a whole week of activities focused on the
topic of individuality and diversity: Staff at more than 20
international BMW Group locations are taking part in information
events and projects related to diversity.

 

“Diversity is a vital element of the BMW Group’s future. Diversity
and individuality make us strong and innovative,” explains Milagros
Caiña-Andree, member of the Board of Management of BMW Group,
responsible for Human Resources.

 

Apprentices launch mentoring project

 

Diversity mentoring is just one of many projects presented: A team of
BMW Group apprentices has established a mentoring programme for young
refugees, spanning generations and cultures.

 

Since January 2019, six apprentices and two retired employees have
been mentoring 18 young men from Syria, Afghanistan, Eritrea, Iran and
Somalia during their eight-month practical work experience at the BMW
Group. The refugees are earning the necessary professional
qualifications and language skills for an apprenticeship at the BMW
Group as part of the introductory training placement (EQ) initiative
launched by the German Federal Labour Office.

 

Mentors help the refugees find their way around the company and help
them feel at home in Germany through team events and training
sessions. Through their interactions, refugees, junior and senior
mentors are able to overcome cultural differences and language
barriers, and form bonds between different age groups.

 

Many other Diversity Week projects focus on the benefits of
diversity: Employees with very different personal and professional
backgrounds come together to chat at Diversity Lunches, while visitors
to the Diversity Adventure Room collaborate in teams to solve tasks
and puzzles by working closely together.

 

During the project week, expert talks will highlight the various
aspects of diversity and show how people with different cultures,
gender, ages, sexual orientation and nationalities drive innovation at
the BMW Group.

 

The BMW Group participated in the first German Diversity Day in 2013
and has been a signatory and active member of the Diversity Charter
and Association, an employer initiative designed to promote diversity
in companies and institutions under the patronage of German Chancellor
Angela Merkel, since 2011. The Diversity Charter and Association
encourages respect for and appreciation of diversity and organises
projects like the German Diversity Day to integrate diversity into
German corporate culture.

 

 

If you have any questions, please contact:

 

Corporate Communications

 

Martina Hatzel, Corporate Communications, Human Resources

Martina.Hatzel@bmwgroup.com
, Telephone: +49 89 382 11966

 

Mathias Schmidt, Head of Corporate and Culture Communications,

Mathias.M.Schmidt@bmwgroup.com,
Telephone: +49 89 382 24544

 

Media website: www.press.bmwgroup.com

Email: presse@bmwgroup.com

 

 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmwgroup/