BMW Group launches new communication format.

Munich. The BMW Group will strike out in a new
direction with regard to how it presents its future technologies,
services and products. From 25 to 27 June 2019 the company invites
selected international journalists, analysts and further stakeholders
to “BMW Group #NEXTGen” at BMW Welt in Munich. The event is also
live-streamed publicly.

The company is expanding its global commitment at international
motorshows as well as tech and future-topic shows with an independent
and periodic individual mobility format “made by BMW Group”. Apart
from world premieres of new models, the focus will above all be on the
latest state of technological developments from all D+ACES levels of
the company:
Design, Autonomous Driving, Connectivity,
Electrification, Services.

Harald Krüger, Chairman of the Board of BMW AG, states: “We clearly
defined our claim and the path we will take with Strategy Numer ONE
NEXT in 2016 already. Our product initiative and our investment
into the D+ACES topic of the future are proof of this.  With #NEXTGen
we are also treading new communication paths with the focus on
conducting a dialogue about individual mobility topics. We want to
shape the future together and provide solutions.”

Further information about the BMW Group #NEXTGen kick-off event will
follow soon.