BMW Group partner of the international art and antique fair TEFAF. Official VIP shuttle fleet.

Maastricht. The 29th edition of TEFAF Maastricht, one
of the most important art and antique fairs worldwide, will take place
from March 11-20, 2016. As in previous years, the BMW Group will be a
supporting partner of the fair. 

To this end, the BMW Group will provide 25 BMW 7 series vehicles for
the official VIP shuttle fleet offering transport for the fair’s
guests of honour. 

In addition, the BMW Group will host two further events designed for
VIP guests. As part of these Art Seminars, renowned art experts
Jeanette ten Cate, Director of the Art’s Club, and Saskia Bak,
Director of the Museum Arnhem, will hold lectures on art buying and
the influence of TEFAF on Dutch museums. 

“With each year, TEFAF continues to demonstrate its unique standing
with collectors, museum staff and art aficionados from the world over.
It is fantastic to once again be a part of this multifaceted art
fair,” said Neil Fiorentinos, Managing Director of BMW Group Netherlands. 

275 renowned galleries from 20 countries contribute to making TEFAF a
display of the most important artistic works on the market. Since
2001, TEFAF has been a partner of the BMW Group, which supports
numerous other art fairs worldwide including Art Basel, Art Basel
Miami Beach, Art Basel Hong Kong, Frieze London, Frieze New York,
Paris Photo as well as initiatives such as Gallery Weekend Berlin. BMW
Group further maintains long-term cooperations with cultural
institutions and artists the world over supporting projects such as
BMW Tate Live, Preis der Nationalgalerie für junge Kunst and BMW Art Cars.

For more information about TEFAF, please refer to: www.tefaf.com.

For further questions please contact:

Dr. Thomas Girst

BMW Group Corporate and Governmental Affairs

Head of Cultural Engagement

Telephone: +49-89-382-24753

 

Leonie Laskowski

BMW Group Corporate and Governmental Affairs

Cultural Engagement

Telephone: +49-89-382-45382

 

Internet: 
www.press.bmwgroup.com

Mail: presse@bmw.de

 

Andrew Mason

BMW Group Nederland, Corporate Communications

Tel.: (070) 413 33 38 Fax: (070) 413 32 68

andrew.mason@bmw.nl / www.press.bmwgroup.nl

 

BMW’s Cultural Commitment

For more than 40 years now, the BMW Group has initiated and engaged
in over 100 cultural cooperations worldwide. The company places the
main focus of its long-term commitment on modern and contemporary art,
jazz and classical music as well as architecture and design. In 1972,
three large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur
Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko
have co-operated with BMW. The company has also commissioned famous
architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to
design important corporate buildings and plants. In 2011, the BMW
Guggenheim Lab, a global initiative of the Solomon R. Guggenheim
Foundation, the Guggenheim Museum and the BMW Group celebrated its
world premiere in New York. The BMW Group takes absolute creative
freedom in all the cultural activities it is involved in for granted –
as this is just as essential for groundbreaking artistic work as it is
for major innovations in a successful business.  

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview 

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 30 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries. 

In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees. 

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

www.bmwgroup.com

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