Chennai, India. Today, BMW Group Plant Chennai
celebrated 10 years of production excellence in India.
BMW Group Plant Chennai started operations on 29 March 2007. Since
then, the BMW Group has strengthened its commitment to the Indian
market and has continuously increased the number of its locally
produced car models. Up to eight car models can be locally produced on
two assembly lines at BMW Group Plant Chennai. Presently, the BMW 1
Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5
Series, the BMW 7 Series, the BMW X1, the BMW X3 and the BMW X5 are
locally produced at BMW Group Plant Chennai. Till date over 57,000
cars have been locally assembled.
Mr. Vikram Pawah, President, BMW Group India said, “It is a day of
great joy and pride for all of us at BMW Group to celebrate the 10th
anniversary of BMW Group Plant Chennai. The sheer driving pleasure of
our customers has been shaped with the fascinating portfolio of
products built at the BMW Group Plant Chennai, which has laid the
foundation for BMW Group’s success story in India. The precision in
quality achievements perfectly complement the advanced technology in
the cars and the multiple facets of the luxury brand. In the years to
come, BMW Group Plant Chennai will play a crucial role in fostering
BMW Groups ambitions in India.”
Celebrating the ‘Make in India’ initiative, the BMW Group has
further strengthened its commitment to the Indian market by increasing
the level of localisation at BMW Group Plant Chennai to over 50 percent.
Dr. Jochen Stallkamp, Managing Director, BMW Group Plant Chennai,
said, “BMW Group Plant Chennai is proud to complete a decade of
production excellence in India. I congratulate the team for producing
cars with more than 50 percent localisation content and achieving the
high international quality standards as any of the BMW Group
production facilities globally. Highly qualified employees, remarkably
refined systems and the most modern technology ensure that our
production quality creates new benchmark in manufacturing of luxury
cars in India.”
Located in Mahindra World City, about 40 Kilometer northwest of
Chennai, BMW Group Plant Chennai hosts state-of-the-art systems
engineering, more than 500 highly qualified employees and
sophisticated manufacturing processes which are the prerequisites for
the production of premium cars in keeping with supreme quality standards.
BMW Group India
With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has
its sight set firmly on the premium sector of the Indian automobile
market. Along with automobiles and motorcycles, the BMW Group’s
activities in India comprise of financial services for its premium
clientele. Till date, BMW Group has invested 11.3 billion Indian
Rupees (€ 167 million) in its subsidiaries in India. (BMW India –INR
4.9 billion (€ 69 million) and BMW Financial Services India – INR 6.4
billion (€ 98 million).
BMW India is a 100% subsidiary of the BMW Group and
is headquartered in Gurgaon (National Capital Region). The wide range
of BMW activities in India include a manufacturing plant in Chennai, a
parts warehouse in Mumbai, a training centre in Gurgaon NCR and
development of a dealer organisation across major metropolitan centres
of the country.
The total number of employees at BMW Group India is over 650. More
than 1,200 additional jobs have been created in the dealer and service network.
BMW India is the pioneer in bringing luxurious dealerships to India.
BMW India has set a decisive course by setting up BMW dealerships of
international standards across the country. BMW India has also set
very high standards in service quality and customer care. Currently,
BMW India has 41 sales outlets in the Indian market.
BMW India offers ‘BMW Premium Selection’ with the finest range of
pre-owned BMW vehicles that are carefully selected and comprehensively
examined for quality. BMW Premium Selection vehicles can be ordered
through exclusive BMW Premium Selection dealerships at 13 locations in
the Indian market.
BMW i stands for visionary electric cars and mobility
services, inspiring design and a new understanding of premium that is
strongly defined by sustainability. BMW i8, plug-in hybrid sports car,
is available at four BMW i dealerships as a Completely Built-up Unit (CBU).
MINI has successfully established itself as a premium
small car brand in India. Presently, the MINI model range in India
includes the MINI 3-door, MINI 5-door, MINI Convertible, MINI
Countryman and the MINI Clubman. MINI has established five exclusive
dealerships in India.
The International Purchasing Office (IPO) established in Gurgaon
identifies and assesses potential suppliers for BMW, MINI, and BMW
Motorcycles taking into account BMW Group’s requirements for quality,
technology and logistics. The IPO strongly focuses on increasing the
sourcing of production material (components) as well as IT and
engineering services from India to the BMW Group international
production network.
BMW Financial Services India is a 100% subsidiary of
the BMW Group and is headquartered in Gurgaon (National Capital
Region). BMW Financial Services India operates with three business
lines: Retail Finance, Commercial Finance and Insurance Solutions (as
corporate agents). The services offered through BMW Financial Services
India are significantly valuable to the premium clientele who require
exclusive and flexible financial solutions. Service excellence is the
primary focus of operations across all business lines.
BMW Financial Services India offers solutions for retail automobile
financing for BMW customers and multi make customers, financing for
fleet owners and commercial financing for BMW dealerships and
multi-make dealerships. Commercial finance solutions offered to BMW
India dealerships further strengthen operations in the country and
reinforce the BMW brand. BMW Financial Services India also offers BMW
Lease for individuals and corporate customers. BMW Financial Services
India offers insurance solutions (as corporate agents) to its
customers through its cooperation partner in India.
The BMW Group production network
Strong customer demand and the launch of new models resulted in very
high capacity utilisation for the BMW Group’s production network in
2016. With 2,359,756 vehicles produced for the BMW, MINI and
Rolls-Royce brands, production volumes reached a new all-time high.
This figure included 2,002,997 BMW, 352,580 MINI and 4,179 Rolls-Royce
units. The company’s German plants, which produced more than one
million vehicles, are responsible for roughly half of production volumes.
With its unparalleled flexibility, the leading-edge production
system is in excellent shape for the future. Based on Strategy Number
One NEXT, it is characterised by a high level of efficiency and robust
processes. The BMW Group’s production expertise represents a decisive
competitive advantage and contributes to the profitability of the
company and its sustainable success.
Quality and speed of reaction are key factors in the BMW production
system, as well as flexibility. Digitalisation, standardised modular
concepts and intelligent composite construction testify to the high
level of expertise within the production network. At the same time,
the production system offers a very high level of customisation and
allows customer specifications to be modified up until six days before delivery.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.