BMW Group posts top sales ever in 2012
1,845,186 BMW Group vehicles sold, an boost of 10.6%
Record year for all 3 brands
BMW Group aims for serve expansion in sales in 2013
Munich. The BMW Group achieved a top ever sales outcome in 2012, with a sum of 1,845,186 BMW, MINI and Rolls-Royce vehicles delivered worldwide. This was an boost of 10.6% over a prior record year in 2011 (1,668,982). All 3 brands posted record sales for a whole year and a association strengthened a position as a heading provider of reward vehicles worldwide.The BMW Group finished a year on a clever note with 181,571 vehicles sole in December, 14.8% aloft than in a same month final year (prev. yr. 158,125).
“2012 was a really successful year for us. The BMW Group achieved a best ever sales outcome for a second year in a quarrel and stretched a lead in a reward segment. Our success can be attributed to a appealing indication portfolio, a strength of a reward brands, as good as a plan of offset sales opposite all continents,” pronounced Ian Robertson, Member of a Board of Management of BMW AG, obliged for Sales and Marketing BMW. He continued “We enter a new year with certain movement and notwithstanding a prevalent headwinds in some markets, we aim to grasp another record year in sales in 2013. This year outlines a commencement of a new epoch for a BMW Group, as we launch a all-electric BMW i3 towards a finish of a year.”
BMW sales rose 11.6% in 2012 to strech a sum of 1,540,085 vehicles, a best sales turn in a story of a code (prev. yr. 1,380,384). In December, a sum of 152,286 vehicles were delivered – an boost of 18.8% (prev. yr. 128,182). One of a frontrunners in terms of expansion was a rarely successful BMW 1 Series, with a sum of 226,829 vehicles sole in 2012, an boost of 28.6% over a prior year (176,418). The BMW X1 also continued to news clever gains in 2012 with a sum of 147,776 vehicles sole (+16.9%; prev. yr. 126,429). The BMW 3 Series Sedan claimed a position of shred personality with 294,039 vehicles delivered, an boost of 22.4% over final year (240,278). Sales of a BMW 3 Series rose by 5.8% to a sum of 406,752 vehicles (prev. yr. 384,464). Demand for a BMW X3 remained high with sales climbing 27.1% to 149,853 units sole final year (prev. yr. 117,944). The BMW 5 Series solidified a position as shred leader, with a sum of 337,929 vehicles delivered to business in 2012 (+9.0%; prev. yr. 310,050). Strong gains were also achieved by a BMW 6 Series, with 23,193 vehicles delivered to business (+146.8; prev. yr. 9,396).
MINI, Rolls-Royce and BMW Motorrad achieved record sales in 2012
Harald Krueger, Member of a Board of Management of BMW AG, MINI, Motorrad, Rolls-Royce, Aftersales BMW Group stated, “The sales annals for MINI, Rolls-Royce and BMW Motorrad uncover that a products and services are fit for a destiny in a face of increasingly severe marketplace conditions, overdue to a strength of a brands, fascinating record and a globally offset placement strategy.”
Global sales for MINI reached a new miracle by climbing to a record 301,526 vehicles in 2012 (+5.8%; prev. yr. 285,060). In December, sales remained around final year’s turn with 28,751 vehicles sole (-2.4%; prev. yr. 29,467). The MINI Countryman available double-digit growth, with a sum of 102,250 deliveries in 2012 (+14.8%; prev. yr. 89,036). Further movement for a code is approaching with a launch of a MINI Paceman in open this year. The U.S. stays a largest marketplace for MINI, with a record-breaking 66,123 cars sole final year, followed by a U.K. with 50,367.
Rolls-Royce stays a transparent marketplace personality in a ultra-luxury-class segment. Sales for a full year 2012 reached a record sales outcome of 3,575 engine cars, a top annual sales in a 108-year story of Rolls-Royce and a third uninterrupted record. Rolls-Royce also reported 534 deliveries in Dec (+12%). Demand for all Phantom and Ghost variants was strong. Phantom Series II was denounced in Mar during a Geneva Motor Show to worldwide commend and prolongation has been increasing during a company’s Goodwood prolongation plant to cope with patron demand. Bespoke sales in 2012 reached record levels.
With a sum of 106,358 motorcycles (+2.0%; prev. yr. 104,286), BMW Motorrad delivered some-more vehicles in 2012 than ever before in a scarcely 90-year history. In December, 6,069 Motorcycles were delivered worldwide, that reflects an boost of 43.4% over a same month in 2011 (4,232). Husqvarna delivered 10,751 motorcycles in 2012 (+15.8%; prev. yr. 9,286). Dec accounted for 1,267 deliveries (-4.7%; 1,330).
The BMW Group underlined a plan of a offset placement of sales worldwide by achieving expansion on all continents in 2012. Despite a hurdles in Europe, a BMW Group increasing sales of a vehicles in a largest sales segment to 864,812 final year (+0.8%; prev. yr. 857,792). In a region, a association achieved a best ever sales in a U.K. with a sum of 174,215 vehicles (prev. yr. 167,108; +4.3%) and BMW once again claimed a pretension of series one reward code in a market. BMW Group sales in a energetic marketplace of Russia climbed by 33.1% to a record 40,144 vehicles (prev. yr. 30,167).
In Asia, BMW Group sales soared by 31.6% final year to 491,512 vehicles (prev. yr. 373,613). Mainland China accounted for 326,444 deliveries of BMW and MINI vehicles, an boost of 40.4% over a prior year (232,586). The BMW Group posted double series expansion in several other Asian markets including South Korea (33,500; +22.3%), Middle East (21,314; +14.2%) and Japan (56,607; +18.9%).
In a Americas, a BMW Group also achieved double-digit gains in 2012 with 424,379 vehicles delivered, an boost of 11.9% on a prior year (379,332). In a U.S., BMW Group sales climbed by 13.8% to 347,583 units (prev. yr. 305,418) and BMW once again claimed a pretension of series one reward code in a U.S.
Sales on a continent of Africa climbed by 14.5% in 2012 to 37,649 units (prev. yr. 32,890) and a segment of Oceania increasing sales by 8.0% to 23,000 vehicles (prev. yr. 21,297).
BMW Group sales in/up to Dec 2012 during a glance
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The BMW Group
The BMW Group is one of a many successful manufacturers of automobiles and motorcycles in a universe with a BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a tellurian company, a BMW Group operates 29 prolongation and public comforts in 14 countries and has a tellurian sales network in some-more than 140 countries.
In 2012, a BMW Group sole about 1.85 million cars and some-more than 117,000 motorcycles worldwide. The distinction before taxation for a financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 Dec 2011, a BMW Group had a workforce of approximately 100,000 employees.
The success of a BMW Group has always been built on long-term meditative and obliged action. The association has therefore determined ecological and amicable sustainability via a value chain, extensive product shortcoming and a transparent joining to conserving resources as an constituent partial of a strategy. As a outcome of a efforts, a BMW Group has been ranked attention personality in a Dow Jones Sustainability Indexes for a final 8 years.