Munich. The BMW Group has sold more cars in October
than ever before in the month, despite the current challenging
economic and political situation. The company delivered 200,883
vehicles to customers around the world, an increase of 1.7% on the
same month last year. That result brings the company’s year-to-date
sales total to 2,035,695, up 1.3% compared with the first ten months
of the previous year.
“In a highly volatile environment, we have achieved steady sales
growth both in October and the year to date,” said Pieter
Nota, Member of the Board of Management of BMW AG responsible
for Sales and Brand BMW. “Our clear focus remains on profitable growth
during this unpredictable period, especially in Europe, where the
market continues to experience significant pricing pressure following
the introduction of the new WLTP testing procedure. Meanwhile sales of
our electrified vehicles are up over 40% in the year to date. Around
every fifth BMW 5 Series sedan or BMW 2 Series Active Tourer sold
worldwide has a plug-in hybrid drivetrain, while our all-electric BMW
i3 remains very successful with sales up over 10% in October,” Nota concluded.
October deliveries of BMW i, BMW iPerformance and MINI Electric
vehicles totalled 13,016 units worldwide, an increase of 38.4% on the
same month last year. Sales of BMW Group electrified
vehicles in the year to date total 110,560 (+41.6%), yet again
confirming the company’s position as a leading global provider of
premium electrified mobility. Electrified vehicles play an
increasingly significant role in overall BMW Group sales: in October,
18.4% of BMW 5 Series sedan sales and 23.1% of BMW 2 Series Active
Tourer sales was the plug-in hybrid variant. The BMW i3, which has
achieved increasing sales ever since it was launched in 2013, grew its
sales by 10.8% (3,158) in October. The company is expecting to achieve
its target of 140,000 electrified sales in 2018 and intends to achieve
total electrified sales of over half a million by the end of 2019. In
2025, the BMW Group will have at least 25 electrified vehicles in its
model line-up, 12 of which will be fully-electric vehicles. At the end
of this month, the company will celebrate the public world premiere of
its hotly anticipated iNEXT Vision Vehicle at the Los Angeles Auto Show.
Sales of BMW brand vehicles increased both in
October and in the year-to-date, despite the ongoing volatility of the
European market following the introduction of the new WLTP testing
procedure at the beginning of September. Unlike many of its
competitors, the BMW Group implemented the requirements of the WLTP
regulations at an early stage, however the industry-wide shift to the
new WLTP test cycle has resulted in significant supply distortions in
Europe and unexpectedly intense competition, given that numerous
competitor models without WLTP certification were registered before 1 September.
A total of 1,737,348 BMW brand vehicles were delivered to customers
in the first ten months of the year, an increase of 1.8%. In October,
sales grew 1.6% (171,131). The BMW X3 was a significant growth driver
in October with sales up over 150% (20,573) thanks to significantly
increased availability following start-of-production earlier this year
in South Africa and China, in addition to the X3 vehicles built in
Spartanburg USA. Other vehicles which have contributed to the BMW
brand’s 1.8% growth in the year to date include the BMW 5 Series,
which has been delivered to 316,579 customers around the world so far
this year – an increase of 13.7%.
October saw sales at MINI increase by 2.1% (29,418)
with the MINI Countryman the brand’s biggest growth driver in the
month (8,536 / +13.8%). MINI sales in the year to date are slightly
down on last year’s level (295,354 / -1.6%).
BMW Motorrad sales grew by 4.8% in October, with a
total of 13,052 units delivered. Year to date, 139,845 (-0.3%)
customers around the world have taken delivery of a new BMW Motorrad
motorcycle or maxi-scooter.
BMW MINI sales in the regions/markets
All three major sales regions have contributed to the BMW Group’s
increased sales in the year-to-date. Thanks to full availability of
current BMW and MINI models in Europe, sales in the company’s home
region have increased in October and the year-to-date figure is at the
same high level as last year. Deliveries in the Americas and in Asia
in the first ten months of the year show steady growth.
*Provisional registration figures
BMW Group sales in/ytd October 2018 at a glance
*BMW i, BMW iPerformance, MINI Electric
If you have any queries, please contact:
Corporate Communications
Emma Begley, Corporate and Culture Communications
emma.begley@bmwgroup.com
, Telephone: +49 89
382 72200
Mathias Schmidt, Head of Corporate and Culture Communications
mathias.m.schmidt@bmwgroup.com
, Telephone: +49 89 382-24544
Media website: www.press.bmwgroup.com
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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