BMW Group stairs adult a activities in India
Expands prolongation ability and play network
Munich / Delhi. The BMW Group is strengthening a joining in a enlargement marketplace of India. As a initial step, internal prolongation ability during a BMW plant in Chennai has been increasing from 3,000 to 5,400 units and a play network serve expanded.
India is a marketplace that binds good intensity for a destiny for us and is a building retard in a tellurian marketplace offensive. Our success so distant has valid that a production-follows-the-market strategy, that has already been successful in markets such as a US and China, is a right approach, pronounced Frank-Peter Arndt, member of a Board of Management of BMW AG, obliged for Production. At a same time as we are expanding capacity, we will also be gearing a plant to furnish a serve indication for a Indian market, a X1, starting in Nov 2010 and thereby opening adult new patron segments.
In further to strengthening capacity, a new car logistics centre will also be set adult on a drift of a Chennai plant, for that land has already been acquired. By mid-2012, a BMW Group will have invested a sum of EUR 30 million in India given rising prolongation there in 2007.
At a same time, BMW is also stepping adult a internal sales and selling activities. To accommodate rising patron direct for BMW vehicles and services, a sales network will be evenly stretched to 22 dealerships by 2011 roughly doubling a distance given early 2009. Towards a finish of this year, BMW Financial Services will also start charity a financial services in a Indian marketplace for a initial time.
In a initial 8 months of this year alone, BMW sales in India climbed 43% to strech a sum of 3,301 units. This means that a BMW Group has already sole roughly as many vehicles in India this year as in a whole of 2009.
The ongoing enlargement of a play network means that we will be benefaction in all vital regions of India and means to strech some-more than 95 percent of a intensity buyers, according to Andreas Schaaf, boss of BMW Groups Indian subsidiary. Having taken a lead in a reward shred for a initial time final year, we aim to say a heading position this year with a marketplace launch of a new 5 Series. We are also assured that we will be means to boost sales almost over a entrance years.
The BMW Group has been actively concerned in India by a possess sales association given 2006 and has been means to boost annual sales some-more than tenfold, to 3,619 units between 2006 and 2009. Since Mar 2007, BMW has also had a possess prolongation in India, during a Chennai plant in a state of Tamil Nadu, that builds a BMW 3 Series and 5 Series for a Indian market.
For questions, greatfully contact:
Daniel Kammerer, Technology Communications, Production Network
Telephone: +49-89-382-25506, Fax: +49-89-382-28567
Jan Ehlen, Business Communications
Telephone: +49-89-382-28044, Fax: +49-89-382-24418
Email: [email protected]
The BMW Group
The BMW Group is one of a many successful manufacturers of automobiles and motorcycles in a universe with a BMW, MINI and Rolls-Royce brands. As a tellurian company, a BMW Group operates 24 prolongation comforts in 13 countries and has a tellurian sales network in some-more than 140 countries.
The BMW Group achieved a tellurian sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for a 2009 financial year. The pre-tax distinction for 2009 was euro 413 million, revenues totalled euro 50.68 billion. At 31 Dec 2009, a association employed a tellurian workforce of approximately 96,000 employees.
The success of a BMW Group has always been built on long-term meditative and obliged action. The association has therefore determined ecological and amicable sustainability via a value chain, extensive product shortcoming and a transparent joining to conserving resources as an constituent partial of a strategy. As a outcome of a efforts, a BMW Group has been ranked attention personality in a Dow Jones Sustainability Indexes for a final 6 years.