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BMW Group auxiliary Designworks collaborates with Shell to urge a patron knowledge in hydrogen refuelling.

Munich. BMW Group auxiliary Designworks and Shell
have collaborated in a growth of an innovative hydrogen
dispenser that will urge a refuelling experience. Hydrogen
vehicles have valid to be increasingly suitable for bland use and
offer a intensity to turn an critical low CO ride option
for a future. The new dispenser pattern will emanate a seamless
knowledge for hydrogen drivers on a forecourt and assistance to encourage
a adoption of hydrogen as a ride fuel of a future. It will be
launched during a Hannover Fair in Germany from 24 – 28th Apr 2017.

Designing for a new proceed of refuelling.

BMW Group auxiliary Designworks, a pattern studio well
proficient with a hurdles of conceptualizing for a destiny of
mobility, was consecrated by Shell to rise a pattern of a new
hydrogen dispenser. Designworks approached a plan requesting BMW’s
innovative and holistic investigate and pattern routine “Fixstern” (fixed
star). This pioneering proceed to creation creates a destiny vision,
a focal indicate that all stakeholders can share in common, align to, and
towards. “Next to enabling product innovation, one of the
many critical advantages of a Fixstern process, is a appetite to
emanate joining for a common idea by providing a discernible vision
that mixed plan partners can work towards”, says Sonja Schiefer,
Director of a Munich studio of Designworks.

Oasis: A new hydrogen dispenser concept.

Hydrogen dispenser models now on a marketplace are formed on
those designed for required fuels. To enthuse a universe of clean
energy, Designworks combined Oasis, a dispenser judgment that departs
from a “H” or “L” done fuel dispensers currently on a market. It
introduces a new product typology with an “I” shaped, pillar-like
pattern with a accessible appeal. Oasis takes impulse from natural
forms and elegantly rises upwards formulating a beam both from tighten up
and from a distance.

The Shell dispenser pattern is purify and remarkably elementary with all
automatic tools done invisible. When coming a dispenser, the
user will knowledge a light superintendence system, a inexhaustible information
shade and an innovative projection for refuelling. The light concept
helps beam a altogether upsurge of cars on a forecourt by providing
accurate and clearly manifest information about a dispenser´s
occupancy and a remaining fueling time. A obvious graphical
communication judgment was grown for a communication shade on the
front of a dispenser, to yield transparent and simply accessible
information. It allows users to keep lane of their refuelling time
and price, ask maps to check track sum or dive deeper into the
universe of hydrogen.

For a refuelling nozzle, a pattern group combined a new collect adult and
mountain mechanism, that provides a rarely discerning proceed of stealing and
returning a nozzle. To make a refueling knowledge even more
comfortable, a shade was integrated directly into a projection guiding
a user by a refueling routine step by step. Beyond offering
an innovative refuelling experience, a new dispenser concept, with
a purify pattern denunciation and easy to use functionality, creates a clear
matter about a destiny of hydrogen.

Oliver Bishop, Hydrogen General Manager during Shell pronounced “Customers are
during a heart of what we do. We are gratified to have collaborated with
Designworks in a growth of a new hydrogen dispenser that will
concede us to yield business an softened hydrogen experience. It will
not usually make refuelling seamless, it will also assistance make hydrogen
fuel an even some-more appealing choice in a future”.

The dispenser judgment will be introduced during Hannover Fair from 24 –
28 Apr 2017, on Stand B59 in Hall 27.

In a eventuality of inquiries, greatfully contact:

Birgit Pucklitzsch, Manager Communications
Designworks, A BMW
Group Company
Tel: +49-151-6052-4026, Fax:
[email protected]

Niklas Drechsler, Spokesperson Efficient Dynamics and
Dynamics, BMW Group
Tel.: +49-89-382-28149, Fax:
[email protected]

Designworks, A BMW Group Company

Designworks is a BMW Group association and a artistic consultancy
that’s been pushing creation for some-more than forty years. Acquired by
BMW Group in 1995, Designworks enables a primogenitor association as good as
internationally-renowned clients outward a automotive attention to
grow their businesses by pattern and artistic consulting services.
With studios in Los Angeles, Munich and Shanghai and with clients
including BMW, MINI, Rolls Royce, HP, Microsoft, Corsair, Coca Cola,
Embraer, Neil Pryde, Siemens Trains and Singapore Airlines,
Designworks is deeply enthralled in a extended cross-section of industries.

The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group
is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
140 countries. In 2016, a BMW Group sole approximately 2.367 million
cars and 145,000 motorcycles worldwide. The distinction before taxation for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 Dec 2015, a BMW Group
had a workforce of 122,244 employees.
The success of a BMW
Group has always been formed on long-term meditative and responsible
action. The association has therefore determined ecological and social
sustainability via a value chain, extensive product
shortcoming and a transparent joining to conserving resources as an
constituent partial of a strategy.


Shell is an integrated appetite and petrochemicals company, with
an normal of 92,000 employees in some-more than 70 countries. Shell aims
to accommodate a world’s flourishing direct for appetite in ways that are
economically, environmentally and socially responsible. Shell is
investing in a growth of choice ride fuels including
biofuels, liquefied healthy gas (LNG), hydrogen and electric mobility.
In Germany, Shell is partial of a JV H2 Mobility, together with Air
Liquide, Daimler, Linde, OMV, and Total to build a hydrogen refuelling
network of stuffing stations by 2023. Outside of Germany, Shell already
has hydrogen stuffing stations in California, US, and a UK.