BMW Group supports exceptional film project "Late Shift". Interactive cinema experience lets viewers decide.

Munich. Cinema-goers who find themselves wanting to
call out tips and advice to characters on the big screen will love
“Late Shift” – an interactive thriller, which allows the audience to
influence the hero’s actions using an app.

Thanks to numerous co-operations with the film industry, the BMW
Group has become an established player and reliable partner for
projects in the global entertainment business. Just last summer, a
number of BMW cars and the
BMW S 1000 RR starred in the
blockbuster “Mission: Impossible – Rogue Nation”. BMW Group vehicles
regularly feature in both large international productions, and
smaller, high-quality productions such as “Late Shift”. The BMW Group
supported this ambitious production from the beginning through a
cooperative venture. The unique project is available from today in
Apple’s app store and can also be seen in selected cinemas in
Switzerland and the UK.

Protagonist Matt has a decision to make: After being forced to take
part in an unsuccessful raid on a famous London auction house, he
finds himself pursued by security officers. On the stairway, he stops
to think – should he run up the stairs or down? A decision the viewer
can make for him. Using a pre-installed app the viewer decides which
way Matt should go. This happens in real-time, so the decision has to
be made in the few seconds while Matt reflects on the screen.

Every decision changes the “Late Shift” storyline. With seven
alternative endings and more than 180 choices, the story is different
every time. Swiss production company “CtrlMovie” has created more than
four hours of film material and, depending on the choices made, the
film lasts around 60 to 90 minutes. The filming was done entirely on
site in London. This innovative format is unique worldwide and
represents a pioneering step in the world of cinema.

The BMW Group provided a number of vehicles for shooting in London,
as well as production vehicles. Depending on the plot chosen, Matt
drives either a BMW i8 or a BMW X5 M. The BMW 7 Series and the new
MINI 5 door Hatch also feature in the film. The revolutionary plug-in
hybrid sports car BMW i8, in particular, with its fascinating design
and innovative combination of BMW Efficient Dynamics and BMW eDrive
technology, is perfect for the “Late Shift” pioneer project. Both are
forging a new path with their unique concepts. Under the cooperation
agreement, the BMW Group will leverage its involvement in online and
social media channels.

“An innovative concept that impressed us right away,” is how Claudia
Müller, Head of Entertainment Marketing BMW, describes the project.
“Most of all, we are happy that this cooperation will help a small,
but accomplished production break through.”

“Late Shift” will be available from 10 March 2016 in Apple’s app
store and will also be shown at selected cinemas in Switzerland and
the UK. The Anglo-Swiss co-production was directed by Tobias Weber,
based on a screenplay written by Tobias Weber and Michael R. Johnson,
the author of Guy Ritchie’s “Sherlock Holmes”.

 

 

If you have any questions, please contact:

 

BMW Group Corporate Communications

Bernhard Ederer, Corporate Communications, Press Spokesperson
Marketing and BMW Welt.
Bernhard.Ederer@bmw.de,
Tel: +49 89 382-28556, Fax: +49 89 382-24418

 

Media website: www.press.bmwgroup.com

Email:
presse@bmw.de

 

 

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 30 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

 

In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.

 

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

 

 

CtrlMovie

CtrlMovie is a start-up company established in 2014 and based in
Switzerland. It owns a unique and patent-pending IP, which allows to
create seamless interactive movies of cinematic quality for mobile
devices, interactive theatrical screenings and home entertainment.
CtrlMovie creates interactive movies on its own and offers its
technology and services to third party producers in the entertainment,
advertising and education industries. In March 2016, CtrlMovie
launches its first feature-length production called «Late Shift».

 

www.ctrlmovie.com

www.lateshift-movie.com

Facebook: http://www.facebook.com/lateshiftmovie

Twitter: http://twitter.com/lateshift_movie