BMW Group THE NEXT 100 YEARS. “Iconic Impulses. The BMW Group Future Experience.”

London. The BMW Group has today presented two world
debuts to mark the opening of its exhibition and event platform,
“Iconic Impulses. The BMW Group Future Experience.”. Following the BMW
VISION NEXT 100, unveiled at the Munich Centenary Event on 7 March,
the two latest interpretations of future mobility come from MINI and
Rolls-Royce and were presented at the Roundhouse in London. A fourth
Vision Vehicle, by BMW Motorrad, will be premiered on 11 October in
Los Angeles, USA, completing the BMW Group’s brand quartet.

 

The BMW Group’s future vision

The task of exploring how we will live and move around in the years
and decades ahead is as challenging as it is interesting: how will
society, the economy, living conditions and consequently our mobility
change? What opportunities will new technologies open up for us? And
what will digitalisation and connectivity mean for our future
automotive needs?

These are the questions the BMW Group has set out to answer with
its four Vision Vehicles. Each made by a different Group brand, they
represent a distinct interpretation of future mobility and embody a
specific set of brand values. They explore a number of future themes,
including autonomous driving, digitalisation and personalisation – and
present premium mobility as completely effortless, constantly
available, emotionally engaging and tailored to individual mobility needs.

 

The BMW VISION NEXT 100: What will Sheer Driving Pleasure look
like in the future?

The BMW Vision Vehicle has typical BMW driving pleasure at its core.
In the years and decades ahead, BMW drivers will want to continue
driving themselves most of the time and constant connectivity, digital
intelligence and cutting-edge technologies will enhance the ultimate
driving experience. At the same time, cutting-edge technologies will
allow drivers to hand over active control of the vehicle if they wish.
While they sit back and turn their attention to other things, the
vehicle will take over.

 

The MINI VISION NEXT 100: “Every MINI is my MINI”

The key idea behind the MINI VISION NEXT 100 is responsible use of
resources for personal mobility. The motto “Every MINI is my MINI” is
about innovative car-sharing, with MINI fans of the future able to
access and tailor any MINI to their own personal preferences, anywhere
and at any time. The MINI will be available to everybody at all times,
picking drivers up autonomously from wherever they like and adjusting
the car’s appearance, driving characteristics and connectivity to suit
the user’s personal lifestyle. New, customised mobility with the MINI
VISION NEXT 100 builds on connected digital intelligence.

 

The Rolls-Royce VISION NEXT 100

Fully autonomous, the Rolls-Royce VISION NEXT 100 takes luxury to a
new dimension. The interior of the Rolls-Royce VISION NEXT 100 will be
a private retreat, a “Grand Sanctuary” in which a virtual assistant,
“Eleanor”, not only drives the vehicle but also fulfils the customer’s
every wish throughout the journey. The stunning exterior, with an
elegant clamshell canopy and coach door, allows passengers simply to
stand up and step out of the vehicle, ensuring they are the picture of
refinement and taste wherever they arrive. The Rolls-Royce VISION NEXT
100 represents just one possible option for a unique, personal,
customised Rolls-Royce. Picking up on its coachbuilding heritage, the
marque has developed the “Personal Vision” which will deliver unique
coachbuilt bodies, exquisite handcraftsmanship and the finest
materials, all on a zero emissions platform. Innovative production
methods and materials will open up new perspectives for customers to
create a vehicle to their own specifications: from wheelbase to body
shape, they will be able to choose the characteristics and equipment
they desire, with the designers at Rolls-Royce creating an
individually curated, bespoke masterpiece which is as unique as the
fingerprint of its owner.

 

The United Kingdom as the natural place to unveil the MINI and
Rolls-Royce Vision Vehicles

The home of the two brands is the BMW Group’s fourth-largest market
overall and its third-largest production base. The United Kingdom is
the only market with a production base for all BMW Group brands, with
MINI plants in Oxford and Swindon, Rolls-Royce Motor Cars in Goodwood
and the BMW engine plant in Hams Hall. Since 2000, the BMW Group has
invested almost £2 billion in the four British production facilities,
and it sources £1.2 billion worth of goods and services from British
suppliers. Annual exports total £2.4 billion, with around 80 percent
of British-made MINIs and 90 of Rolls-Royces built for customers
outside the United Kingdom. The BMW Group and its sales network employ
more than 24,000 people directly and support approximately 50,000 jobs
in the United Kingdom.

As Europe’s only mega city, London is the ideal platform to
unveil these solutions for tomorrow’s personal mobility needs.

 

“BMW Group Iconic Impulses. The BMW Group Future Experience.”
event and exhibition concept

This event and exhibition concept will allow as many people as
possible around the world to experience the BMW Group’s vision of
future mobility. It is open to the public in London from 18 to 26 June 2016.

The narrative of the exhibition takes visitors through different
worlds of experience and reflects the BMW Group’s 100-year history as
a pioneering, innovative company. Visitors also learn more about key
global megatrends and about the challenges and opportunities society
will face in the future. In addition, the exhibition provides
information about the BMW Group and its responsibilities regarding the
environment, society and its employees.

The Inner Rotunda of the exhibition provides the setting for the
debuts of the two Vision Vehicles and for press conferences and
various events. It also offers a platform for discussions around key
questions of the future. Specialists from a wide range of areas, such
as politics, science, business, culture and the interested public, are
invited to contribute their thoughts and ideas and join an open
exchange with a variety of perspectives on key future topics.

 

“Iconic Impulses. The BMW Group Future Experience.” – Dates
and Vision Vehicle debuts:

Munich (7 March 2016)

World debut of the BMW VISION NEXT 100

 

Beijing (5 – 15 May 2016)

Asian debut of the BMW VISION NEXT 100 – Opening of the “Iconic
Impulses. The BMW Group Future Experiences” exhibition and event platform

 

London (16 – 26 June 2016)

World debuts of the MINI VISION NEXT 100 and the Rolls-Royce VISION
NEXT 100 – “Iconic Impulses. The BMW Group Future Experience”
exhibition and event platform

 

Los Angeles (11- 16 October 2016)

World debut of the BMW Motorrad VISION NEXT 100 – “Iconic Impulses.
The BMW Group Future Experience.” exhibition and event platform

 

 

If you have any queries, please contact:

BMW Group Corporate Communications

Christine Graeber, Business and Finance Communications

christine.graeber@bmwgroup.com

 

Nikolai Glies, Head of Business and Finance Communications

nikolai.glies@bmwgroup.com

 

BMW VISION NEXT 100
MINI VISION NEXT 100

Cypselus von Frankenberg, Innovation and Design Communications

Cypselus.von-Frankenberg@bmw.de

 

Rolls-Royce VISION NEXT 100

Andrew Ball, Rolls-Royce Motor Cars Corporate Communications

Andrew.Ball@rolls-roycemotorcars.com

 

BMW Group UK

Graham Biggs, Corporate Communications Director UK, Ireland

graham.biggs@bmw.co.uk

 

 

Internet: www.press.bmw.de

E-Mail: presse@bmw.de

 

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 30 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 

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