Munich. BMW i will once again serve as an official
partner of the Coachella Valley Music Art Festival this year.
With its unique atmosphere of creativity, lifestyle and green
awareness, the Coachella Valley Musiv and Arts Festival is a regular
fixture on the festival calendar for stars and fans alike. Just like
last year, BMW i is building anticipation for the festival on social
media with #roadtocoachella and unveiling a unique Coachella design
for its BMW i models, created by Portugal. The Man lead singer John Gourley.
“Hardly anything moves us like music does – especially live music in
such an exhilarating atmosphere as the Coachella Festival. Like
Coachella, inspiration, innovation and the will to constantly reinvent
oneself are part of BMW i’s DNA. This makes the festival the ideal
partner for BMW i. We are looking forward to the #roadtocoachella
campaign and the inspiring collaboration with John Gourley,” said
Stefan Ponikva, head of BMW Brand Experience Shows Events.
John Gourley is not only the lead singer of the Grammy-winning band
Portugal. The Man and one of the main acts on the Coachella Stage, he
is also in strong demand as a designer. His expressive design
interpretation of BMW i electric vehicles captures the uniquely
diverse spirit of the festival. The event, set in the Californian
desert, is considered a creative melting pot, where trends and
currents are born and divined. The festival, which will be held from
13-15 April and 20-22 April on the Empire Polo Fields in Indio,
California, is a cultural happening not just for music fans. Over six
days, almost 200 acts will perform for thousands of visitors from
around the world.
Selected international influencers will document their ride from Los
Angeles to the festival in BMW i vehicles with the eye-catching
Coachella design under the hashtag #roadtocoachella and share their
excitement about the upcoming festival with millions of fans
worldwide. And, of course, fans can also share their own preparations
with the world using the campaign hashtag.
On the first weekend, BMW i is also inviting selected Coachella
visitors to attend “Poppy’s BMW i Powered Paradise” and “Poppy’s BMW i
Recharged Oasis” – an event double feature, which has quickly become
one of the most popular items on the programme alongside the actual festival.
About BMW i
BMW i is based around a wide-reaching concept designed to bring about
sustainable and future-focused mobility. It is fuelled by visionary
electric vehicles and mobility services, inspirational design and a
new understanding of premium that is defined squarely in terms of
sustainability and delights with innovative new vehicles. The design
of the all-electric BMW i3 emission-free model for urban use is
centred around sustainability, while the BMW i8 introduces us to the
sports car of the future.
If you have any questions, please contact:
Corporate Communications
Julian Hetzenecker, Business and Finance Communications, julian.hetzenecker@bmw.de
Telephone: +49 89 382-39229
Micaela Sandstede, Business and Finance Communications, micaela.sandstede@bmw.de
Telephone: +49 89 382-61611
Media website: www.press.bmw.de
Email: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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