Munich. Last night, the BMW Group took the wraps off
the newest member of the BMW 7 Series range with an exclusive launch
event held in the historical buildings that are home to BMW Group
Classic. The BMW Individual 7 Series THE NEXT 100 YEARS, of which
just 100 edition will be built, shared the limelight with the
Montblanc for BMW Centennial Fountain Pen. The exclusive writing
instrument has been co-designed by BMW and Montblanc and will be
handed to every owner of the centennial BMW model.
On Tuesday evening, amid the unique surroundings of BMW Classic
(where BMW manufactured its first aircraft engines 100 years ago), a
select audience was treated to an extraordinary presentation. The
event started with the two stars of the evening concealed in a
striking cocoon installation in the centre of the room. Speeches from
Hildegard Wortmann, Head of Product Management Automobile und
Aftersales, and Jérôme Lambert, CEO of Montblanc, preceded the unveiling.
A dance performance by the Spellbound Contemporary Ballet company
further heightened the sense of excitement, before the cocoon finally
opened to reveal the BMW Individual 7 Series THE NEXT 100 YEARS
special edition and the Montblanc for BMW Centennial Fountain Pen in
front of a mirrored mosaic.
The following design presentation by Karim Habib, Head of Design
BMW Automobiles, and Zaim Kamal, Creative Director at Montblanc, and a
stimulating talk focusing on latest design trends, precision
craftsmanship and contemporary luxury, marked the highlight of the event.
Passion for craftsmanship of the finest quality.
The design talk was followed by an exclusive craftsmanship exhibition
organised by BMW Individual and Maison Montblanc. During the workshop,
a BMW leather expert and a calligraphy master from Montblanc
demonstrated the intricate processes of hand-braided piping and the
fine art of calligraphy, and offered the assembled guests an exclusive
insight into the worlds of the two luxury purveyors. The audience
members could see for themselves the deep passion for supreme quality,
handcrafted perfection and contemporary luxury that forms a common
bond between the two companies.
Acting as compère for the around 160 guests throughout the evening
was Désirée Duray, while innovative Peruvian-Japanese fusion creations
from world-famous chef Nobu Matsuhisa provided the culinary accompaniment.
“Montblanc for BMW”.
The collaboration got off to a very successful start in the autumn of
2015 with the “Montblanc for BMW” special collection, comprising a
select range of leather ware articles and writing instruments inspired
by the design of the new BMW 7 Series. Now, BMW and Montblanc have
taken their flourishing partnership a step further with the
jointly-designed Montblanc for BMW Centennial Fountain Pen.