Munich. With five new collection lines ranging from
Motorsport Heritage, Motorsport BMW,
Golfsport and Yachtsport to
Active, BMW Lifestyle has unveiled the perfect accompaniments
for a sporty, active lifestyle brimming with energy and action – in
keeping with the arrival of spring 2017.
Urban athleisure with BMW Active.
No longer will the head-turning impact of the camouflage worn by BMW
pre-production vehicles be confined to the road. Their distinctive
camo pattern brings a special design highlight to all of the items in
the sporty and urban BMW Active. Blue and Olive
shades, plus yellow design elements and reflectors, bring a modern
flavour to the colour palette.
As well as an urban athleisure look, the Active collection also
stands out with its lightweight, quick-drying and breathable materials
– ideal for sporting excursions and outdoor activities. Handy
features, including the jersey-lined drawstring hood and raised scarf
collar of the BMW Active Sweatshirt, ensure the
wearer enjoys unbeatable comfort and maximum freedom of movement.
In another neat twist, the collection contains not only useful
outdoor accessories like the
BMW Active Functional Towel and a hard-wearing
luggage range, but also well-chosen canine accessories such as the
BMW Active Dog Leash. So our four-legged friends can
also embark on new adventures equipped with the right kit for the job
at hand.
From history books to present day – the
BMW Motorsport Heritage and BMW Motorsport Collection.
Inspired by the zeitgeist of the 1970s, the
BMW Motorsport Heritage Collection stylishly reflects
BMW’s long tradition in motor sport. The
BMW Motorsport Leather Jacket in high-quality lamb’s
leather is a genuine cult item and channels the spirit of the racing original.
The other items in the Heritage Collection likewise
boast the original seventies BMW Motorsport logo, striking graphic
lines and an eye-catching colour scheme. And they, too, exude a
must-have appeal both for BMW Motorsport fans who have been there
since the beginning and those with a soft spot for seventies culture
and BMW classics.
Motor sport enthusiasts of the present day will be keen to explore
the newly released BMW Motorsport Collection, which
offers numerous styles – think striking BMW Motorsport stripes,
dynamic styles and high-quality materials – designed to recreate that
time-honoured BMW race feeling. A highlight of the collection is the
BMW Motorsport Paper Jacket. Made
from innovative, paper-like Tyvekâ material, this jacket can be
written on with waterproof markers. Which makes it an essential
wardrobe addition for trackside autograph hunters.
BMW Golfsport Collection – on the green in Navy and Fire.
For those who prefer to wind down by hitting a golf ball or two, the
BMW Golfsport Collection offers an exclusive
selection of sporty, elegant outfits such as the
BMW Golfsport Polo Shirt or the
BMW Golf Functional Jacket and functionally adept
equipment replete with clever features.
For example, the ultra-lightweight
BMW Golfsport Carry Bag doesn’t just impress with its
intelligently structured outer and inner pockets and seven club
compartments, it also has lightweight aluminium legs (with a manual
activator mechanism) that provide optimal ground contact. Aqua
technology from OGIO, a removable, shape-retaining rain cover and
waterproof zips and stitching team up to keep all of your golf gear
dry, whatever the weather.
The smart Navy/Fire colour scheme of the collection will bring extra
stylistic potency to any player’s swing, regardless of handicap.
The BMW Golfsport Gift Set will be equally well
received by golf pros and fledgling members of the handicap ranks
alike. Flip open the large, golf-ball-style gift box and you will find
two high-qualify Pro V1 golf balls from expert partner Titleist, a
pitch fork and a BMW Golfsport Cap. The cap has a handy magnet holder
on its peak so you can keep the two ball markers with BMW logo (also
included in the set) within easy reach at all times.
BMW Yachtsport Collection
BMW Lifestyle continues to blow a refreshing breeze into the world of
yachting as well. The successful
BMW Yachtsport Collection contains items of baggage,
accessories and apparel which impress with a sporty, elegant design
and high quality. While wind- and water-repellent materials respond to
the specific demands of yachting, casual styles and sophisticated
details provide unbeatable comfort. The collection’s accessories also
combine expertly functional materials and chic maritime design elements.
The BMW Sport Collections are available from April 2017
at shop.bmw.com as well as from selected BMW Centres and dealers.
Manufacturer’s recommended retail prices:
BMW Active Sweatshirts, woman and men: EUR 89.00
BMW Active Functional Towel: EUR 24.90
BMW Active Dog Leash: EUR 39.90
BMW Motorsport Heritage Leather Jacket, men: EUR 590.00
BMW Motorsport Paper Jacket. men: EUR 49.00
BMW Golfsport Polo Shirt, woman and men: EUR 65.00
BMW Golfsport Functional Jacket, woman and men: EUR 130.00
BMW Golfsport Carry Bag: EUR 280.00
BMW Golfsport Gift Set: EUR 55.00