Munich/Stuttgart.
With victories in the categories “Sports Bikes”, “Touring/Sport
Touring Bikes”, “Enduros/Supermotos”, “Crossovers” and “Modern
Classics” as well as two second and three third places, BMW Motorrad
achieved its best result so far in the MOTORRAD magazine’s 18th
“Motorcycle of the Year 2016” readers’ vote in which 208 motorcycle
models lined up for selection.
“All of us at BMW Motorrad are thrilled by this result. Once
again I would like to thank the MOTORRAD readers warmly for their
vote and the trust they have placed in us. Once more this amazing
response shows that we provide optimum products for our customers in
nearly all the categories we are represented in. This result is a
strong validation of our development work up to now – which we will
continue with determination to be able to offer our motorcycle fans
the best BMW motorcycle in each market segment”, says Stephan
Schaller, Director BMW Motorrad in his response to the readers’ vote.
The BMW S 1000 RR took first place for the second time in a row
with ease in the “Sports Bikes” category. With 23.4 per cent of the
readers’ vote it achieved almost the identical result to last year.
The participating MOTORRAD readers once more honoured the
outstanding combination of high performance, high active riding
safety thanks to Race ABS and Dynamic Traction Control DTC as well
as the optional electronically controlled suspension Dynamic Damping
Control DDC.
In the “Crossover” category the BMW S 1000 XR took first place
with an outstanding 26.7 per cent of the votes. MOTORRAD readers
were won over by its fascinating mix of dynamic sports-oriented
riding characteristics, excellent sports touring qualities and
individual design.
When it came to vote on the best “Touring/Sports Touring Bike”,
BMW Motorrad scored a double success. As in the previous year, the R
1200 RS came first thanks to its excellent allround qualities with
regard to dynamic riding, sportiness and touring suitability. It
received 24 per cent of the votes and once more significantly
surpassed last year’s result. In third place in this class as in
2015: the R 1200 RT, the established travel tourer of the BMW
Motorrad range for the last 30 years.
The “subscription” winner, as it were, in the
“Enduros/Supermotos” class is the R 1200 GS / Adventure with 23.4
per cent of the votes. Since 2009 it has won this category for the
eighth time in succession and finds the readers’ great approval
thanks to its unique long-haul adventure travel character and the
fun it provides riding on country roads and off the beaten track.
BMW Motorrad achieved victory number five with the R nineT and
the R nineT Scrambler in the “Modern Classics” category. 30.1 per
cent of readers voted in favour of the the unrivalled mix of classic
design, lifestyle, state-of-the-art technology and sporty dynamic
riding from the new world of BMW Motorrad “Heritage”.
As in the previous year, BMW Motorrad took places two and three
in the “Naked Bikes” category with the no-fairing BMW R 1200 R flat
twin and the sports-oriented 4-cylinder S 1000 R. In the “Scooter”
category another second place was achieved by the C 650 Sport/C 650 GT.
The award ceremony was held on 14 March 2016 in Stuttgart. In
the 18th readers’ vote on the “Motorcycle of the Year”, which is
considered to be the most important motorcycle and scooter readers’
choice in Europe, 52,178 readers took part. Since 1999 well above
three quarters of a million readers took part in the vote.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
Internet: www.press.bmw.de
E-mail: Press contact
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 30 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2014 was approximately € 8.71 billion on revenues
amounting to € 80.40 billion. As of 31 December 2014, the BMW Group
had a workforce of 116,324 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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