Munich. BMW Motorrad is expanding its customising
range, now also offering the extensive programme of Option 719 milled
parts as
Original BMW Motorrad Accessories. The exclusive
individualisation features already familiar from the range of optional
equipment can still be ordered ex works for new motorcycles. In
addition to this, customers who already own a BMW motorcycle from the
BMW R nineT family can now place separate orders for milled parts in
the Classic, Storm and Club Sport versions.
The emblematic Option 719 features comprise exclusive milled
parts packages of the very highest quality which can be individually
combined. All parts are designed for perfect integration in the
vehicle concept, enabling customers to create a unique, harmonious
look for their motorcycle.
The highlights of the extensive parts programme include the
Option 719 cylinder head covers made of anodised aluminium created
from a single forging blank. These clearly shift the focus onto the
boxer engine itself, producing an exclusive individualisation effect
with rugged and robust charm. The visible milling look and the “Option
719” lettering underscore the machine’s high-quality character. The
cylinder head covers with milled ignition coil cover can be perfectly
supplemented with other Option 719 products.
In addition, the high-quality Option 719 belt cover enables
riders with a pronounced design sense to send out a clear signal. The
anodised aluminium cover gives the boxer engine an elegant, purist
look from the front, too. The characteristic visible milled look, the
lasered “Option 719” branding and the three-dimensionally milled BMW
logo emphasise the exclusive appeal of this equipment item. The belt
cover is made from a single forging blank and remains remarkably light
after the elaborate milling process. The specific shaping also
guarantees optimum engine cooling.
The product range is completed with Option 719 anodised
adjustable hand levers, expansion tank covers, seat brackets, footrest
systems and rear footrests.
At the BMW plant in Berlin, the designation Option 719
traditionally refers to one-off fittings and exclusive special
requests. The BMW Motorrad Option 719 Collection is a homage to this
tradition, providing elaborate, hand-crafted paint finishes, unique
design and highly detailed accessories in boutique manufacture style
on an ex works basis.
The “Classic” version of these products features a pure
aluminium surface. In the “Club Sport” version, the interplay of black
and gold anodising creates a dark character with a touch of
refinement. Both of these versions are now available as part of the
range of Original BMW Motorrad Accessories.
The “Storm” version combines harmoniously matched grey tones to
create a powerful, rugged character. Parts in this style will be
available as Original BMW Motorrad Accessories from June 2019 onwards.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Dominik Schaidnagel, Communications BMW Motorrad
Telephon: +49
89 382-50181, E-mail: Dominik.Schaidnagel@bmw.de
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Telephon:
+49 89 382-57505, E-mail: Tim.Diehl-Thiele@bmw.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2016 was € 10,655 billion on revenues amounting to €
98,678 billion. As of 31 December 2017, the BMW Group had a workforce
of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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