BMW Motorrad goes on air with new website. Vibrant storytelling for an even more intense experience.


Munich.

BMW Motorrad starts the new motorcycling season with a newly
designed website. It showcases BMW Motorrad as a lifestyle brand
with its promise “Make Life a Ride”, featuring a wide range of
emotional content for a fascinating experience that will appeal not
only to die-hard BMW fans.

The areas of brand, product, lifestyle and cross-selling have
been interlinked in intelligent, contemporary style, with purely
static product showcasing now replaced by vibrant storytelling. This
brings the entire BMW Motorrad range to life with even greater intensity.

Each of the new product pages reflects the character of the
segment in question, reinforced with captivating stories that focus
on subjects such as stunt rider Chris Northover, Orlando Bloom’s
custom bike, fascinating product highlights, current events and the
latest lifestyle products.

The structure of the new product pages is based on the kind of
consultation talk a customer might typically experience at a BMW
Motorrad dealership. The new website also provides the sounds of the
BMW motorcycles and there are videos that enable motorcycle fans to
immerse themselves even more deeply in the enthralling world of BMW
Motorrad. The content items are linked by means of an intelligent
tagging system that enables a seamless interconnection of the brand
and product experience geared towards user behaviour.

More than 400 pages were created for the new platform, with over
8,000 images and extensive video content. The new BMW Motorrad
platform serves as a master and will be available in a total of 50
countries. Germany (www.bmw-motorrad.de) and
South Africa (www.bmw-motorrad.co.za)
were the first to go live with the newly designed website.

The new BMW Motorrad website was created in cooperation with
SYZYGY Deutschland GmbH.

 

You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.


www.bmwgroup.com

Facebook:
http://www.facebook.com/BMWGroup

Twitter:
http://twitter.com/BMWGroup

YouTube:
http://www.youtube.com/BMWGroupview

Google+:
http://googleplus.bmwgroup.com