BMW Motorrad Spezial. Customisation ex works – BMW Motorrad’s
response to a ever augmenting patron direct for individualisation.
With a launch of a R nineT, BMW Motorrad recognized the
trend towards individualisation early on and has taken significant
stairs into this shred by swelling a R nineT family to include
5 models in 2017. BMW Motorrad is now expanding its
individualisation operation with BMW Motorrad Spezial and is offering
distinctive-design, performance-enhancing and exclusive
customisation options ex works. Highest-grade materials, genuine
surfaces, learned craftsmanship and a adore of fact are what
conclude BMW Motorrad Spezial as good as a agreeable formation of
all tools into a altogether pattern of a motorcycle. Starting with
a Touring and Heritage models, a Spezial operation will be
From a pattern and growth to a contrast stages, a parts
from a Spezial module accommodate a high BMW Motorrad standards
thereby supplementing a stream product portfolio during a highest
turn of quality. This is achieved by a interplay of years of
BMW Motorrad growth imagination and a communication of complex
prolongation processes in multiple with a really finest
craftsmanship. From Aug 2017, a Spezial product operation will not
usually embody disdainful discretionary apparatus ex works, though also
products from a stream Original BMW Motorrad Accessories range,
that do a high mandate of BMW Motorrad Spezial.
When customising his motorcycle, a patron can ensue in two
opposite ways. On a one palm he can supply his motorcycle directly
ex works with all a visible upgrading by grouping it with the
Spezial apparatus already installed. On a other palm he will be
means to select special accessories from a “Spezial World” in the
destiny where all his high customisation final will be met. This
means that a patron will still be means to customise his
motorcycle around a play in a normal way.
While many manufacturers offer their accessories almost
exclusively on a retrofit basis, grouping special apparatus ex-works
is a decades-old tradition during BMW Motorrad. The apparatus and
accessories are listed on a car check and so are fully
lonesome by a warranty, can be financed together with a new
motorcycle so also saving a patron additional costs and time.
In serve a patron can still continue to customise his
motorcycle serve with a far-reaching operation of special accessories from
a BMW Motorrad Spezial range.
With a launch of BMW Motorrad Spezial, a new era of the
BMW Motorrad Configurator will also be introduced. For a first
time a vast territory of a special accessories operation will be fully
enclosed in a digital display for a R nineT models – in
serve to a full operation of ex works special equipment. In this
approach a patron can configure his personalised BMW motorcycle with
all a special equipment/Spezial tools before it is manufactured
and also demeanour during his bike with one or some-more Original BMW Motorrad
Accessories installed. The new BMW Motorrad Spezial module starts
from Aug 2017.
You will find press element on BMW motorcycles and BMW Motorrad
supplement apparatus in a BMW Group PressClub during
The BMW Group
With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.
The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.