BMW once again partner of European Outdoor Film Tour 2016. World premiere at BMW Welt with seven inspiring and authentic documentaries from the fascinating world of outdoor sports.

Munich. From Myanmar through the Swiss Alps to the
northernmost tip of Canada in just 120 minutes: This year’s European
Outdoor Film Tour (E.O.F.T.) got underway at BMW Welt. Around 600
guests were invited to enjoy a hugely varied journey through the world
of outdoor sports. The current programme will tour 15 European
countries between October 2016 and February 2017, presenting a total
of seven fascinating documentary films, which can only be viewed in
this form on the big screen at the E.O.F.T. BMW is once again the
project’s committed mobility partner. A number of the protagonists and
filmmakers attended the premiere, including mountain biker Harald
Philipp; mountaineer David Lama; climbers Ben Ditto, Nicolas Favresse,
Seán Villanueva and Bob Shepton; steep skier Jérémie Heitz; Alpine
journalist Mark Jenkins and stuntman and wingsuit pilot Matt Blank.

 

Real adventures, real cinematic art

Viewers in the BMW Welt Auditorium were impressed by the emotional
and authentic stories told by the seven film teams showcasing the
protagonists and their sport. Under the motto “This is Real!”, the
films of up to 30 minutes in length were filmed without scripts,
without actors and without special effects. The result is an
impressive combination of genuine adventures and true passion that is
sure to enthral fans of outdoor sports throughout the remaining stages
of the tour.

 

BMW Group involvement in sports

BMW has been the official automotive partner of the European Outdoor
Film Tour since 2013. BMW Welt is a regular stop on the tour and was
chosen to host this year’s world premiere. BMW also uses this
cooperation as a stage to display its products and technologies to an
active and sporty target audience. This year, the focus is on the
intelligent all-wheel-drive system, BMW xDrive, which guarantees
exceptional handling and precise traction both on-road and off, on any
surface, and makes BMW xDrive ideal for outdoor sports.

The European Outdoor Film Tour, one of outdoor films’ most
prestigious events, presents an ideal opportunity: Last year alone,
more than 200,000 people attended the showings.

“The European Outdoor Film Tour and BMW have formed a strong
partnership that’s a really good fit,” explains Bernd Körber, head of
Brand Strategy BMW. “Outdoor sports thrive on passion, achieving
maximum performance and the pure joy of being in motion, just like
BMW. We are delighted to support the E.O.F.T.”

In recent years, BMW has gradually expanded its involvement in
outdoor and mountain sports across Europe to include long-term
cooperation with renowned ski resorts and partners from the sports and
outdoor industries, as well as support for a large number of projects
in this field, such as the partnership with European Outdoor Film Tour
launched in 2013.

 

 

 

If you have any questions, please contact:

 

 

BMW Group Corporate Communications

Bernhard Ederer Business and Finance Communications, Press
Spokesperson BMW Welt Marketing

Phone: +49-89-382-28556

mailto: Bernhard.Ederer@bmwgroup.com

Media website: www.press.bmw.de

 

 

 

 

The BMW Group

 

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

 

In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.

 

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 

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