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BMW presents “Visionary” – a Google Spotlight Story. As initial automotive brand, BMW is regulating a new and innovative practical existence record for an rare approach of storytelling.

Munich. As a initial automotive code worldwide, BMW
is regulating Google Spotlight Stories record for an innovative approach of
storytelling, formulating a 360° interactive practical existence brand
knowledge that is broadcasted around YouTube. “Visionary” offers a
unique, immersive knowledge of a BMW VISION NEXT 100 – a concept
investigate grown for BMW’s centenary in 2016. Click on a couple below
to watch “Visionary”, that is now accessible on YouTube:
interactivity: YouTube app Android  Google Spotlight Stories app
iOS and Android) 

Through Google Spotlight Stories, BMW allows automotive and
record fans to interactively try a BMW VISION NEXT 100 in a
fantastic multiple of cultured product display and
worldly mobile practical reality. The basement is a 360° video
staging, that is extended by interactive elements. From now on,
users can drop into this knowledge around a YouTube app on android
devices, as good as by a Google Spotlight Stories app for iOS
and Android handling systems.


Visionary (full interactivity: YouTube app Android 
Google Spotlight Stories app iOS and Android)

The insubordinate prophesy car BMW VISION NEXT 100 demonstrates the
innovativeness and joining of a BMW code to sojourn a leading
shaper of a mobility of a future. This car combines coupé-type
sportiness with a energetic magnificence of a sedan – though rather than
being an unknown ride machine, it is a rarely customized
car that is ideally tailored to fit a driver’s changing
needs. Driver-vehicle interactions are managed by Alive Geometry;
Boost and Ease modes offer a choice of driver-controlled or
vehicle-controlled operations, and a interior of a car changes
to fit a mode of travel.

“‘Visionary’ ideally shows how a BMW Group remarkably applies
new possibilities of digital communications, to emanate heated and
extraordinary experiences”, says Jörg Poggenpohl, Head of Digital Marketing
BMW Group. “We are a initial automotive code to use Google Spotlight
Stories. This ideally fits a self-conception of BMW as innovator
and creator of a future.”

“Visionary” was jointly combined by BMW and a digital group Jung
von Matt. The group combined a judgment in tighten partnership with
Google’s artistic group “ZOO”. They were serve upheld by the
prolongation group Sehsucht that combined a 3D pattern as good as the
scenic sourroundings for a story.

Throughout a fulfilment of a project, all parties involved
intent themselves in an heated partnership – from a first
sell of technological ideas and artistic impact directions to the
final production. The outcome is an unprecedented, innovative, digital
plan broadcasted around YouTube, with an pithy concentration on mobile devices.

Max Lederer, executive of Jung von Matt: “Innovations need courage
– but a trust that we were shown by a BMW Group, the
groundbreaking work in formulating “Visionary” wouldn’t have been
possible. For Jung von Matt this plan has been as most a challenge
as for a other parties involved. A group of specialists has worked
a approach by a whole new software, that was simultaneously
grown serve in Mountain View. Together with a good group of
Google in Germany and in a US, a digital beacon plan has been
created, that in a opinion of Jung von Matt represents a future
of mobile code experience: interactive storytelling in a virtual
space. The whole plan was embedded within a BMW Group centenary
debate “THE NEXT 100 YEARS”.

Florian Völlmecke, Interactive Producer Google/ZOO Hamburg on
“Visionary”: “The plan shows a outrageous artistic potential, that the
broadcasting height YouTube contains per code practice and
practical reality. Together with a BMW Group and Jung von Matt we have
combined a singular interactive knowledge for automotive fans and
YouTube users worldwide.


Teaser (for all devices)

Google Spotlight Stories.

Google Spotlight Stories creates it probable to tell interactive
stories on mobile devices, formed on a app (iOS Android) by the
same name, as good as a Spotlight Stories Engine, that is included
in a YouTube App for Android devices.

Google Spotlight Stories is a reduction of Storytelling and mobile
practical reality. A 360° perspective duty changes a smartphone into a
window to another world. Interactivity is supposing by sensors
enclosed in a smartphone (gyroscope, touch, etc.). The user
navigates by a video knowledge and can additionally explore
subplots and activate other perspectives. Google Spotlight Stories is
concordant with Google Cardboard. Once established, a same story is
accessible for iOS users within a Spotlight Story App and for Android
users additionally by a YouTube app. For desktop and mobile web
users, a 360° video but interactivity facilities will be supposing as
fallback option.



In a eventuality of enquiries greatfully contact:


BMW Group Corporate Communications


Bernhard Ederer, Corporate Communications, Spokesperson for BMW Group
Marketing and BMW Group Sales Germany [email protected],
Phone: +49 89 382-28556, Fax: +49 89 382-24418



[email protected]





The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.


In 2015, a BMW Group sole approximately 2.247 million cars and
scarcely 137,000 motorcycles worldwide. The distinction before taxation for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 Dec 2015, a BMW Group
had a workforce of 122,244 employees.


The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.