Munich. More than 800 invited guests made their way
to BMW Welt in Munich to watch an advance screening of the next
installment of Paramount Pictures and Skydance Media’s legendary
action film, “Mission: Impossible – Fallout”. Appearing with Ethan
Hunt (Tom Cruise), are a number of current BMW models, a BMW motorbike
and a classic sedan from 1986. The original vehicles used in the film
as well as a model from the classic vintage series, are now on display
at BMW Welt as part of a special exhibition. An exclusive
behind-the-scenes clip is also being shown, providing insight into how
the BMW and BMW Motorrad models were used in the film.
Powerful partners: the BMW Group and Mission: Impossible – Fallout
Since 2011, the BMW Group has been the Automobile Partner of the
legendary “Mission: Impossible” film franchise and has now supported
the production for the third time with cars and motorbikes. In the
previous two films, “Mission: Impossible – Ghost Protocol” and
“Mission: Impossible – Rogue Nation”, BMW used its collaboration with
the movie franchise to showcase the future visions and technologies of
tomorrow. In addition to the elegant BMW 7 Series saloon, the latest
film features the new BMW M5 in a spectacular scene where full
advantage is taken of its motor sport heritage and innovative design.
In another thrilling scene, Ethan Hunt rides against traffic round the
Arc de Triomphe on a BMW R nineT Scrambler. But it isn’t only modern
vehicles that dominate the limelight. A BMW M5 E28 from 1986 races
through the French capital, reaching speeds in excess of 90 miles an
hour, drifting round corners, leaping over steps and showing audiences
the origins of the latest models.
As part of this partnership and campaign, BMW has been making full
use of its own digital channels. Numerous social media posts, a
special on bmw.com,
BMW TV spots and clips have been published to coincide with the launch
of the film.
Special BMW / Mission: Impossible – Fallout exhibition at BMW Welt
Models from the movie – the new BMW M5 in Singapore Grey and the BMW
R nineT Scrambler – are now on show in a special exhibition at BMW
Welt. Visitors can also see a BMW M5 E28 from the same 1986 series in
Bronze Beige Metallic. Movie posters, TV spots and clips of the chase
sequences show how the vehicles were used and give audiences a taste
of what awaits them in cinemas.
The special exhibition at BMW Welt featuring the original vehicles
from the movie will be open until the end of September. Entry is free.
For more information go to www.bmw-welt.com
If you have any queries, please contact:
BMW Group Corporate Communications
Julian Hetzenecker
Business and Finance Communications BMW Group
Phone: +49-89-382-61611
Website: www.press.bmw.de
BMW Welt – at the heart of the brand, on the pulse of the city
With more than 3 million visitors per year, BMW Welt in Munich is
Bavaria’s most visited attraction and has become a real magnet for
visitors since its opening in 2007. With its iconic architecture, BMW
Welt is the heart of all the brands in the BMW Group – BMW, the
sub-brands BMW M and BMW i, MINI, Rolls-Royce Motor Cars and BMW
Motorrad, which are impressively presented in their own worlds of
experience. But it is not only the exhibitions and the collection of
new vehicles that are highlights for car lovers from all over the
world. Visitors can enjoy a year-round programme of varied events
covering culture, art and entertainment as well as a popular event
location for over 400 external events per year.
The various
restaurants of the BMW Welt offer a variety of culinary delights up to
star gastronomy. In the BMW Welt Junior Campus, children and
youngsters can enjoy exciting guided tours and workshops on the themes
of mobility and sustainability.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and
distributor of filmed entertainment, is a unit of Viacom (NASDAQ:
VIAB, VIA), a leading content company with prominent and respected
film, television and digital entertainment brands. Paramount controls
a collection of some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
Paramount Television, Paramount Vantage, Paramount Classics, Insurge
Pictures, MTV Films, and Nickelodeon Movies. PPC operations also
include Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio Group.
About Skydance Media
Skydance is a diversified media company founded by David Ellison in
2010 to create high quality, event-level entertainment for global
audiences. The Company brings to life stories of immersive worlds
across its feature film, television, and interactive platforms. Its
feature films include Annihilation, LIFE, Jack Reacher: Never Go Back,
Star Trek Beyond, Mission: Impossible – Rogue Nation, Terminator
Genisys, World War Z, Star Trek Into Darkness, G.I. Joe: Retaliation,
Jack Reacher, Mission: Impossible – Ghost Protocol, and True Grit.
Skydance’s next feature film to release is Mission: Impossible –
Fallout on July 27, 2018. In 2017, Skydance formed an animation
division to develop and produce a slate of high-end feature films and
television series in partnership with Spain’s Ilion Animation Studios.
Skydance Television launched in 2013. Its current slate includes
Emmy-nominated Grace and Frankie on Netflix, Altered Carbon on
Netflix, Jack Ryan on Amazon, Condor on ATT Audience Network, and
Dietland on AMC. Skydance Interactive launched in 2016 to create and
publish original and IP-based virtual reality experiences and video
games. Skydance Interactive recently debuted its first original title
– Archangel, a story-driven VR shooter.