Cadillac Appoints Publicis Worldwide
DETROIT (Thursday, Dec 04, 2014) – Cadillac announced currently a appointment of Publicis Worldwide as a tellurian artistic group of record. Publicis Worldwide is a largest artistic group of a Publicis Groupe network and a appointment to Cadillac is effective immediately.
A entirely dedicated team, comprising pivotal managers from Publicis Worldwide, will lead a comment and have entrance to dilettante and reward resources within a incomparable Publicis Groupe.
“This appointment is designed to accelerate a tellurian enlargement and betterment of Cadillac into a truly tellurian oppulance brand,” pronounced Cadillac Chief Marketing Officer Uwe Ellinghaus. “We have spent most of this year refocusing on a core values of a brand. Adding Publicis Worldwide to a group —with a undisputed imagination in oppulance code building — will serve a swell globally.”
Arthur Sadoun, CEO of Publicis Worldwide added: “For us, this appointment is an respect and a privilege. We will work sexually with a customer care group to strengthen a energy of a Cadillac brand.”
Cadillac’s artistic and vital group of record given 2013 had been Lowe and Partners, partial of a Interpublic Group of Companies.
“We unequivocally conclude a loyalty and use a Lowe group has brought to a brand,” Ellinghaus said. “The group has aided Cadillac in a time of transition and contributed significantly to a growth of a code positioning.”
About Cadillac in Canada
Cadillac has been a heading oppulance automobile code given 1902. In new years, Cadillac has engineered a ancestral rebirth led by suave engineering and modernized technology. More information on Cadillac can be found during www.cadillac.ca.