Cadillac ELR First to Feature All-LED Exterior Lighting

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Cadillac ELR First to Feature All-LED Exterior Lighting

2013-07-19

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DETROIT – When the all-new Cadillac ELR extended range luxury coupe arrives in dealerships this winter, all major exterior lighting groups will consist of LEDs. 

First shown at this year’s North American International Auto Show, the ELR’s front LED lights are designed to double as daytime running lights. The design of the main projectors extend from the ELR’s front fascia up into the fenders to create a sleek and dramatic appearance.

The signature vertical tail lights pay homage to classic Cadillac style and stay true to the Converj concept, on which the ELR is based.

“LED lights last much longer and use less energy than traditional halogen bulbs used in most vehicles,” said Martin Davis, exterior lead designer. “Beyond the beautiful design interpretation, using LED lights fits with the ELR’s environmentally friendly character.”

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at http://www.cadillac.ca.