Entry into a new automobile segment: with a universe premiere of a Cayenne Coupé, Porsche is fluctuating a third era of a successful SUV range. The automobile impresses with a quite energetic contours and new technical details, that give it a really jaunty appearance.
The highlights of a new Cayenne indication embody crook contours with a totally singular back end, an adaptive back spoiler, a back dais with a characteristics of dual sold seats, and dual roof concepts: a panoramic, bound potion roof propitious as standard, and an discretionary CO roof. The significantly steeper roof line descending to a back creates this automobile seem even some-more energetic and visually positions it as a sportiest-looking indication in a segment. The Cayenne Coupé will be accessible with dual opposite engine variants during a marketplace launch: a six-cylinder, turbocharged engine with 250 kW (340 PS; Combined fuel expenditure 9.4 – 9.3 l/100 km; total CO2 emissions 215 – 212 g/km), creation a customary scurry from 0-100 km/h in 6.0 seconds probable as good as a four-litre V8 engine with twin turbocharging in a top-of-the-range Cayenne Turbo Coupé model, 404 kW (550 PS; Combined fuel expenditure 11.4 – 11.3 l/100 km; total CO2 emissions 261 – 258 g/km) and accelerating from a station start to 100 km/h in 3.9 seconds.
The Cayenne – a worldwide story of success
Since a introduction of a initial Cayenne in 2002, this indication has been really renouned with business around a globe. More than 864,200 vehicles have been delivered to date, that amounts to 50,000 cars per year on average. With around 71,500 vehicles delivered worldwide in 2018, a indication was usually beaten to a tip mark by a Macan. The infancy of vehicles were delivered to business in China and Europe.
Detlev von Platen, Member of a Executive Board for Sales and Marketing during Porsche AG, describes a expectations for a Cayenne Coupé in opposite regions, a vehicle’s patron profiles and a flourishing indication operation in an interview:
Which regions and patron groups is a Cayenne Coupé targeting?
The Cayenne Coupé is a universe conqueror. It is equally appealing to all regions. It appeals to business who are quite meddlesome in a sporty genes of a Cayenne. These might be existent or new Porsche business – with good faithfulness to a code and an fluent lifestyle. The SUV Coupé marketplace isn’t new, though we are giving a automobile a impression that is all a possess by a customary Porsche pattern DNA. Of course, a sporty physique figure is a quite good compare for a Porsche brand.
Seen worldwide, who are Porsche’s customers?
Our business have a really sold and differentiated lifestyle. There is no customary Porsche customer. For this reason, it is one of a maxims to cruise any patron individually. At a same time, there are properties that all a business share. These embody their essay towards performance, personal expansion and a extraordinary, as good as a success they have with this opinion – a certain expostulate to get ahead. Many also value a feeling of carrying found a family of like-minded people during Porsche and experiencing well-deserved pleasure. In many cases, a business have driven models from other reward brands since they design some-more from their vehicle. Anyone who afterwards practice a pushing pleasure in an entry-level Porsche indication will see that there is a most sportier approach and realize that they wish to develop – to a Turbo or GT model. In this process, personal swell is most some-more critical than outmost image.
Executive Board of Porsche AG during a Cayenne Coupé universe premiere in Stuttgart
How poignant are surveys and marketplace studies for indication decisions during Porsche?
Customer feedback of march influences a product decisions and a business are really committed. We accept some-more than 300,000 feedback reports, suggestions and requests any year. It goes though observant that we confederate all this into a expansion routine of a new vehicle. We also regularly showcase a product ideas to business and intensity customers. The stream Cayenne is a good example: during expansion we took into comment a vast volume of feedback on a predecessor. In particular, a interior takes into comment a wishes of Porsche enthusiasts. The Taycan will be nonetheless another instance of how we confederate patron feedback into product expansion during an early stage. We asked a business during a start of a expansion routine either they could visualize a quite electrically driven automobile done by Porsche and what it should demeanour like. Even now, shortly before a universe premiere in autumn, we once again asked them for feedback on a final product.
The Cayenne Coupé demonstrates that a Porsche indication operation is apropos increasingly some-more versatile. Is this a trend towards diversification?
Our holistic judgment does not concentration on a vehicle, though rather on a code DNA. This multiple of sportiness and a direct for tip peculiarity is clear in all Porsche models and ideally reflects a customers’ interests. All of a vehicles are sports cars, even a Panamera, Macan and Cayenne. They are a sportiest choice in their particular segments – and they lift a genes of a Porsche 911. That’s because Porsche is clearly viewed as a sports automobile brand. And we are operative tough to make certain zero about that changes. At a same time, we are invariably expanding a product operation so we can offer a business all over a universe what they want. For example, a indication brew has shifted as a outcome of patron preferences in expansion markets. Demand for sporty SUVs is really clever quite in China, though two-door sports automobile sales are also on a rise.
Coupés are apparently a trend in a SUV segment. How do we emanate a passion in business for Porsche as a brand?
Porsche stands for craftsmanship and assembly sold patron wishes with fascinating reward sports cars. And people are always during a heart of it all. A Porsche is always done by people: a good understanding of craftsmanship, adore and passion goes into each Porsche. At Porsche, we are also joined by a expostulate to always to quarrel for a best solution. That is how we emanate sold products that enthuse by superb peculiarity and pushing pleasure. We wish to interest some-more strongly to new, younger aim groups with a Cayenne Coupé. These groups value exclusivity and an fluent lifestyle, and have a really performance-oriented mentality.
Cayenne Coupé: Fuel expenditure total 9.4 – 9.3 l/100 km; CO2 emissions total 215 – 212 g/km
Cayenne Turbo Coupé: Fuel expenditure total 11.4 – 11.3 l/100 km; CO2 emissions total 261 – 258 g/km