Chevy Honors Truck Centennial with 100-Day Celebration

Customers encouraged to join celebration with Special Edition Silverado and Colorado

2017-09-28

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DALLAS (Thursday, September 28, 2017) — Model year 2018 marks the 100^th anniversary of the first production Chevrolet truck. A century and more than 85 million trucks later, Chevrolet has become one of the most recognizable brands in the world. To celebrate the Chevy Trucks Centennial, the brand is honoring the owners who have made Chevy Trucks a part of their lives for the past century with two new Special Edition trucks.

“The Chevy Trucks Centennial is a huge milestone for us, and is equally important to our customers,” said Doug Kenzie, brand manager, Chevrolet Trucks in Canada. “We will be celebrating 100 years of Chevy Trucks by adding two special editions to the Silverado and Colorado lineup.”

Chevrolet kicked off the Centennial Celebration today at the State Fair of Texas, where the brand announced the new 2018 Silverado and Colorado Centennial Special Editions.

From the beginning, Chevrolet Trucks has focused on making the best possible vehicle to meet every customer’s needs. After building specialized trucks to serve its factory, Chevrolet introduced its first trucks to customers in 1918. They included the half-ton Light Delivery and the 1918 One-Ton truck. Both were offered with an open chassis behind the windshield that allowed customers to choose between purchasing or building a specialized body for their vocation.

A century later, customer choice continues to drive Chevy Trucks. Chevrolet is still the only manufacturer to offer customers a three-truck portfolio — featuring the Colorado, Silverado and Silverado HD — and a full line of special editions, giving customers more options for the perfect truck to fit their needs and personal style.

2018 Silverado and Colorado Centennial Editions

The latest additions to the Chevrolet Trucks portfolio of special editions, the 2018 Silverado and Colorado Centennial Editions feature design elements inspired by Chevy Trucks throughout history, including a distinctive Centennial Blue paint colour and exclusive heritage bowtie emblems and 100 year badges inspired by colours and design cues found on early Chevrolet Trucks.

“The Silverado and Colorado Centennial Editions are a result of collaboration between Chevrolet Design, Engineering and Marketing, to commemorate the history of Chevy Trucks,” said Rich Scheer, Chevrolet Trucks director of Exterior Design. “Both vehicles offer our most enthusiastic fans a way to demonstrate their love for Chevy Trucks and celebrate the Chevy Trucks Centennial with us.”

The Silverado Centennial Edition is available on the LTZ Z71 crew cab and the Colorado Centennial Edition is offered on Z71 crew and extended cab models. Silverado Centennial Editions will be available at dealerships in October. Colorado Centennial Editions will be available in November.

Vehicle Highlights

Silverado

LTZ Z71 trim; Crew Cab
Front and rear heritage bowtie emblems
100 year door badge
Spray-in bedliner with heritage bowtie emblem
Accessory floor liners with heritage bowtie emblems
Centennial Blue exterior paint
22” painted wheels with chrome inserts
22” all-terrain tires
Chrome tow hooks
Chrome bowtie on steering wheel

Colorado

Z71 trim; Crew Cab and Extended Cab
Front and rear heritage bowtie emblems
100 year door badge
Spray-in bedliner with heritage bowtie emblem
Accessory floor liners with heritage bowtie emblems
Centennial Blue exterior paint
Body-Color rear bumper and front grille surround
LT Optional 18” wheels with monochromatic cap
Chrome tow hooks, belt molding, mirror caps and door handles

Chevrolet has also built a customized 1967 C-10 show vehicle to commemorate the 100-year milestone. It will be shown during the State Fair of Texas through Oct. 22 and will be on display at the SEMA show in late October.

FAST FACT: The 1918 Chevrolet One-Ton truck was powered by a four-cylinder engine rated at 36 horsepower. Its top speed was 25 mph.

ABOUT CHEVROLET

Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.

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