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“Choose your X” and “Unplug and Play”: new communication campaigns for a BMW X family and a new BMW plug-in hybrid models.

Munich. With dual new communication campaigns, the
reward car manufacturer BMW is directing courtesy to the
flourishing farrago in a operation of Sports Activity Vehicles and plug-in
hybrid models. The TV commercials and online films constructed underneath the
sign “Choose your X” communicate a clarity of a opposite living
environments in that one of a BMW X models – of that there are now
7 in sum – is a ideal choice. The brief film array “Unplug
Play” shows how candid it is to suffer electrically
powered pushing pleasure in a BMW plug-in hybrid indication – literally
elementary adequate for a child to understand.

Both campaigns are designed for general use. The start of the
“Choose your X” debate coincides with a marketplace launch of a new
BMW X1 and a new BMW X6 and is set to browbeat display of the
BMW X models in TV, online and imitation communication over a march of
a subsequent 3 years. The brief films underneath a pretension “Unplug
Play” will be shown on YouTube as good as being used for other social
media activities.

The minute X as a pitch of independence.

The universe of mobility is full of decisions to be made: left or right,
laid behind or sporty, on-road or off-road? The BMW X models yield the
ideal answer to many of these questions: all is possible.
They offer pushing pleasure but compromise, mixing dynamic
performance, comfort and lively with inexhaustible space and unbridled
brazen bearing with indication efficiency. As such, a minute X has
come to symbolize leisure of choice and independence, that is because it
is a concentration of a new communication debate “Choose your X”. Of
march it’s adult to viewers themselves to confirm that of a BMW Sports
Activity Vehicles and Sports Activity Coupés – of that there are now
7 in sum – best meets their needs.

The internationally comparable communication instruments will be
deployed opposite all car markets worldwide, focusing on the
common impression elements of a BMW X models. Three TV commercials,
dual online launch films and 8 additional films of varying lengths
have been constructed for this purpose. The debate motifs subsequent from
these also offer as a basement for a display of a BMW X models
in a online and imitation areas.

The modular structure of a debate creates it probable to highlight
particular models and a whole BMW X family. Striking emotional
imagery and a absolute low-pitched credentials demonstrate a core
characteristics that capacitate a BMW X models to away fulfil
a enterprise for autonomy and freedom: a autarchic appearance,
versatile pushing characteristics and on-going record in the
areas of operation and connectivity.

The BMW X5 was a initial indication of a kind to mix a versatile
qualities of an all-wheel expostulate car with hallmark BMW sporty flair
on a road: 20 years after a debut, a unmistakable
characteristics of a BMW X indication can now be gifted in a operation of
opposite of segments. In a reward compress segment, a BMW X1
Sports Activity Vehicle and a BMW X2 Sports Activity Coupé have
turn determined as globally successful entry-level models.
Meanwhile, a BMW X3 and BMW X4 in a mid-size shred and a BMW
X5 and BMW X6 in a oppulance opening shred also yield a opposite choice.

Sustainable mobility – easier than ever.

In a brief films in a array “Unplug Play”, BMW
entertainingly showcases a mindfulness of quite electrically
powered and therefore locally emissions-free mobility. The main
protagonist of a blurb is a small child who is already very
informed with a candid procession for regulating a BMW plug-in
hybrid indication – simply take out a block and a fun begins. In a range
of opposite situations, his pulling of a block sets in suit an
action-packed sequence of events. At a finish of a film, he pulls the
charging block of his mother’s BMW 330e Sedan (combined fuel
expenditure 1.9 – 1.6 l/100 km; sum appetite consumption
15.4 – 14.8 kWh/100 km; sum CO2 emissions
43 – 37 g/km) out of a Wallbox, and a dual of them set off to enjoy
electrically powered pushing pleasure in a plug-hybrid indication together.

This humorous film focuses on a palliate and peace-of-mind that is
offering by regulating electrical appetite for tolerable pushing pleasure. A
75-second chronicle of a blurb can be seen on a international BMW
YouTube channel
. Shorter versions have also been constructed for
use on amicable media.

In a area of plug-in hybrid models, BMW offers a turn of diversity
that is singular within a rival environment. The spectrum ranges
from a rarely versatile BMW 225xe Active Tourer (combined fuel
expenditure 2.1 – 1.9 l/100 km; sum appetite consumption
14.2 – 13.5 kWh/100 km; sum CO2 emissions
47 – 42 g/km) in a compress shred by to a plug-in hybrid
sedans of a BMW 3 Series, BMW 5 Series and BMW 7 Series and the
BMW X5 xDrive45e (combined fuel expenditure 2.0 – 1.7 l/100 km;
sum appetite expenditure 23.5 – 20.3 kWh/100 km; combined
CO2 emissions 47 – 39 g/km) as good as a sports cars BMW
i8 Coupé (combined fuel expenditure 1.8 l/100 km; sum power
expenditure 14.0 kWh/100 km; sum CO2 emissions
42 g/km) and BMW i8 Roadster (combined fuel expenditure 2.0 l/100 km;
sum appetite expenditure 14.5 kWh/100 km; sum CO2
emissions 46 g/km). Production of a BMW X3 xDrive30e is due to begin
before a finish of this year. It will be followed subsequent year by plug-in
hybrid variants of a BMW X1 and a BMW 3 Series Touring. By 2025
a BMW Group’s operation will contain a sum of 25 models with electric drive.

In Germany, a BMW Group is a marketplace personality in a shred of
electrically powered automobiles with a share of scarcely 20 per cent.
In a initial 6 months of 2019 a association was means to sell some-more than
10,000 vehicles in a home marketplace that are possibly purely
electrically powered or propitious with plug-in hybrid drive. This was an
boost of some 60 per cent over a prior year. The BMW Group’s
worldwide share of a shred of electrically powered automobiles is
approximately 13 per cent.