BMW Canada

Coachella 2017: BMW i debuts as an disdainful partner of a acclaimed song festival.

Munich. BMW i will entrance as a exclusive
travel partner during a Coachella Valley Music Art
Festival in 2017, providing VIP convey use and liberality during
a weekends of Apr 14-16 and 21-23. BMW’s sustainable,
future-oriented code will yield BMW i3 electric vehicles and
BMW X5 40e iPerformance plug-in hybrid electric vehicles for
travel on and around a festival site.


A stand-out underline of a BMW i3 swift during Coachella is a singular wrap
that was combined generally for a occasion, a pattern reflecting
a artistic and radical impression of a event. BMW i8 plug-in
hybrid electric sports cars with Coachella pattern will also take to
a roads between Los Angeles and Palm Springs with a comparison group
of festival-bound celebrities and influencers on board.

Coachella is one of a world’s largest song festivals and provides
an ideal theatre for a BMW i brand: “The resources of ideas a artists
move and a festival’s concentration on sustainability emanate a unique
atmosphere; Coachella is a hearth for many trends, ideas and
movements,” says Hildegard Wortmann, Senior Vice President Brand BMW.
“BMW i is further a motorist of pioneering innovations and a fun of
tolerable mobility. We are positioning a sub-brand as open-minded,
artistic and moving – and Coachella provides an exceptional
height for this purpose, ordering creativity, passion and
connectedness. We’re looking brazen to an inspirational partnership.”


“Road to Coachella”.

A amicable media debate entitled “Road to Coachella” kicked-off the
partnership on Mar 14. The debate offers festival goers a chance
to be entered into a sketch to win a festival pass by documenting
their credentials for a festival and their possess tour to Coachella
Valley around amicable media regulating a hashtag #RoadToCoachella. 

Renowned composer and song writer Hans Zimmer (“Inception”, “Pearl
Harbor”, “The Dark Knight” and “The Lion King”) has supposing the
soundtrack for a video compelling “Road to Coachella.

The three-minute piece, that debuted on Apr 9 on BMW’s YouTube
, is set to a Zimmer’s song and facilities a BMW i8 hybrid
electric sports car, while providing a demeanour during his preparations as he
and his band prepared for their first-ever Coachella performance.
Also featured in a video are associate Coachella performers including
Marshmello, Galantis, Ryan Rabin of Grouplove, Warpaint and Broods.

Furthermore, BMW i will entice visitors during a festival to visit
a innovative BMW i Brand Lounge in a VIP Area, where they can
knowledge adult tighten a allure of BMW i and a singular Coachella
design, co-developed with Garage Italia Customs.


About BMW i

BMW i is formed around a wide-reaching judgment designed to move about
tolerable and future-focused mobility. It is fuelled by visionary
electric vehicles and mobility services, inspirational pattern and a
new bargain of reward that is tangible precisely in terms of
sustainability and delights with innovative new vehicles. The design
of a all-electric BMW i3 emission-free indication for civic use is
centred around sustainability, while a BMW i8 introduces us to the
sports automobile of a future.