At Volkswagen, we take honour in all we build—from fun, safe, fuel-efficient cars to a large 22-person foosball table. That’s because we are generally unapproachable that Strategic Vision, a research-based consultancy that studies how and because consumers make shopping decisions, has named Volkswagen their Total Quality Index leader.
Strategic Vision identifies consumers’ motivations to squeeze a sold product by looking during all from product attributes and personal advantages to viewed value and emotions. Three Volkswagen models were named shred leaders in a Total Quality Index study. The Golf took tip honors in a tiny multi-function segment, a Eos led in a automobile underneath $30,000 segment, and a Tiguan placed initial in a entrance application segment.
While Strategic Vision now has no skeleton to enhance their Total Quality Index to embody an oversized foosball list category, we feel flattering assured about the chances should that ever happen.