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• Volkswagen AG supports the internationally renowned Schinkel Pavillon in
its anniversary year
• Sponsorship of this exhibition venue run by an art association – current
show: Goshka Macuga
• Development of young professionals through funding for a trainee position
Marking its tenth anniversary, the work of the Kunstverein Schinkel Pavillon e.V. will be supported by Volkswagen AG. This Berlin-based art association organizes and curates exhibitions of internationally acclaimed contemporary artists.
The Kunstverein was founded thanks to the initiative of artist Nina Pohl. Over the course of ten years this art association has become an internationally acclaimed forum for contemporary art dedicated to building a bridge between established artists and newcomers. For this, the Kunstverein was able to offer the use of the Schinkel Pavillon in the Mitte district, in the heart of Berlin. Designed by the famous German classicist architect, the building and its rooms generate a singular conservation with the various works of art. Volkswagen AG will be supporting the exhibition “Now this, is this the end…the end of the beginning or the beginning of the end?” on view at Pavillon through 2nd October. The Polish artist Goshka Macuga chose this mysterious title for her installation illuminating the fraught energy field connecting humanity and technology.
Furthermore, Volkswagen offers young talent the opportunity of working with the Kunstverein in various activities in the Schinkel Pavillon. Currently, Tatyana Gryniva holds the trainee position, funded by VW Group. As a student of both art history and communication design she will have the chance to explore the practical application of both disciplines in her work for the Pavillon.
“Our work at the association would be impossible without the generosity of sponsors. Which is all the more reason to thank Volkswagen AG for the support, which enables us to open our program up to a much larger public”, says Nina Pohl, chairwoman of the non-profit Schinkel Pavillon e.V. and artistic director of the Schinkel Pavillon.
Benita von Maltzahn, Head of Cultural and Social Engagement within Volkswagen Group Communication, describes the goal of this commitment: “The Schinkel Pavillon as an exhibition space was born from passion of art. Today, this venue is no less than a creative catalyst stretching far beyond Berlin. Our sponsorship aims to strengthen this role. This place is alive with the spirit of discovery, able to draw many more people to contemporary art.”
The cooperation between Volkswagen AG and the Schinkel Pavillon is an important element of the company´s commitment to the arts and culture. Within this framework, VW actively supports art institutions and artists, seeking to enable encounters between the public and works of art. For example, Volkswagen cooperates with the Museum of Modern Art (MoMA) and MoMA PS1, the Victoria Albert Museum in London and the Nationalgalerie – Staatliche Museen zu Berlin. Furthermore, the company sponsors art initiatives in China and at the Group’s locations around the world.