Munich. Building the best automobile always was and
still is BMW’s primary motivation. However, even the best vehicle can
always be attuned even more individually to the customer’s personal
preferences. It is precisely for this reason that BMW Individual
Manufactory has been synonymous with individualisation of the highest
level for more than 20 years now. “The BMW Individual Manufactory is
not so much a place where masterful craftsmen provide vehicles with
solutions that are tailor-made to the individual ideas of our
customers, but rather an attitude driven by the aspiration to offer
maximum customer orientation and to ensure that our customers’ wishes
become reality,” says Frank van Meel, CEO of BMW M GmbH, which is not
only responsible for the particularly sporty BMW brand automobiles,
but also for the highly exclusive models offered by their
BMW Individual division.
The BMW Individual Manufactory not only realises exclusive one-off
items, but also develops and produces market-specific editions and
special models – notable examples being cooperative partnerships with
the well-known watchmaker Girard Perregaux, the world-famous concert
piano maker Steinway Sons or the tradition-steeped silver
manufactory ROBBE BERKING. Along with the BMW Individual
Manufactory, the BMW Individual Collection completes the
BMW Individual product range. It comprises equipment options that are
perfectly aligned to each BMW series, including exclusive body
colours, high-grade leather materials, special interior trims and
further equipment features.
Two highly exclusive edition variants for the new BMW 7 Series.
With the new BMW 7 Series, BMW is already setting benchmarks in
the areas of contemporary luxury, comfort and innovations. The
BMW Individual Manufactory is now raising the bar to an even higher
level, once again shifting the boundaries of what is possible. With
highly exclusive and finely crafted equipment details, the
BMW Individual Manufactory is demonstrating its extraordinary
capabilities by developing two highly exclusive edition models based
on the BMW 750Li xDrive – the “Solitaire Edition” which is limited to
six models, as well as the “Master Class Edition”, of which there will
be just one unique version.
On the exterior, the two exclusive special colours, BMW Individual
Metallic Black Gold and BMW Individual Metallic Solitaire White,
underscore the expressive design language of the new BMW 7 Series.
These colours can only be applied incorporating an extremely complex
method, by which fine glass flakes are embedded into one of the final
layers of paint, resulting in a particularly pronounced deep gloss. A
chrome plaque located on the C pillar of all seven models and bearing
the “Solitaire” lettering, as well as a decorative rear trim sporting
the name of the edition, provide discreet indication of the vehicle’s uniqueness.
The interior reflects a new dimension in aesthetics, luxury
and elegance.
Inside the car, i.e. where comfort is experienced first hand by
the customer, a large number of exclusive features emphasise the
aesthetics, luxury and elegance of these edition models. The exclusive
BMW Individual fine-grain full leather trim Merino in the colour
Tartufo as well as the Alcantara roof liner in the same colour
contribute considerably towards the vehicle’s ambience. Extremely soft
floor mats made from sheared lambskin in Tartufo, storage compartments
for cosmetic tissues finished in colour-matching leather in both rear
doors as well as soft, Alcantara covered cushions in the colour
Tartufo bearing the embroidered lettering “Solitaire” or “Master
Class” respectively all enhance the luxurious character of the BMW
750Li xDrive. A bar compartment with tulip sparkling wine glasses and
an integrated cooling box in the rear compartment centre console are
available for refreshments, whilst a silver-plated plaque on the
centre console discreetly informs passengers that they are travelling
in a highly exclusive edition model that has been produced only seven
times. However, the highlight of these special edition models are
undoubtedly the five optional diamond inserts in the interior trims on
the dashboard and doors.
The vehicles exquisite features are also to be found in the luggage
compartment. The boot, which is lined with Alcantara in the colour
Tartufo, not only protects exclusive items of luggage, but also
underpins the stylishly luxurious design that exists everywhere in the
vehicle. In keeping with the car’s high-class character, the range of
edition model options also include an exclusive box for key storage,
at home for instance. It comes with a BMW Individual Black Piano
finish and a pearlescent insert on the lid and, like the interior
trims, is optionally available with diamond inserts and an inlay with
Alcantara leather lining.
BMW Individual fine-grain Merino – leather of the highest quality.
Seats belong to the few elements of a car with which the
occupants are in permanent contact during a journey. Consequently,
they contribute considerably towards a feeling of relaxation and to
travel comfort. The car features exclusively BMW Individual fine-grain
Merino, which is the highest quality leather available for a BMW.
Naturally supple and finely structured, the leather pleases with a
unique look and feel. This special leather reflects the character of
BMW Individual – the choice of best materials and top quality
workmanship meet the highest demands. Only flawless, intact hides are
used for further refinement. Two processing methods are applied – a
special re-tanning process and vacuum drying, which are normally only
used for the manufacture of particularly high-grade leather
accessories. They lend BMW Individual fine-grain Merino leather its
unparalleled elegance and unique sheen. However, thanks to careful
processing, the natural quality of the original material remains
unaffected; it is extremely durable and breathable, but at the same
time very evenly structured and soft, providing the highest degree of
sitting comfort. However, BMW Individual not only sets standards in
the new BMW 7 Series with the quality of this exceptionally high-class
leather, but also with further optional features for the leather trim.
In addition to the back panel cladding for the seats, the upper and
lower instrument panels as well as the door panels, including the B
pillars, are covered with BMW Individual fine-grain Merino leather.
Serene comfort and supremacy also for the drive train.
The edition models are powered by a V8 petrol engine with
BMW TwinPower Turbo technology. Under the bonnet of the BMW 750Li
xDrive it delivers a supreme output of 330 kW (450 hp) and a powerful
maximum torque of 650 Nm (combined fuel consumption: 8.0 l/100 km;
combined CO2 emissions: 187 g/km)*. The sedan accelerates from 0 to
100 km/h in a mere 4.7 seconds, reaching an electronically limited top
speed of 250 km/h. The intelligent four-wheel drive system BMW xDrive
permanently identifies and evaluates the current driving situation,
performs the necessary interventions in good time and responds within
split seconds to changing road surface conditions. At the same time,
power distribution is quickly and precisely varied in such a way as to
not only ensure safe and reliable transfer of drive force to the road,
but also to guarantee that typical dynamic BMW handling at all times.
Therefore, the interplay of engine and drive train ensures a
comfortable and safe ride that constantly conveys genuine driving pleasure.
The BMW Individual Manufactory – the very best in individualisation.
With meticulousness, precision and masterful craftsmanship the
most unusual customer wishes are also fulfilled at the BMW Individual
Manufactory, as long as they are not contrary to safety regulations,
the brand character or legal requirements. The BMW Individual
Manufactory offers customers the possibility to be their own
“designer” who is able to fall back on a team of specialists that
offers support and advice with configuring his or her very own BMW.
The result is always a genuine one-off that reflects the individual
character of the owner in a most unique way.
Moreover, the BMW Individual Manufactory offers diverse possibilities
for customisation. There is a choice of more than 100 colours for the
exterior alone. But customers are also able to propose a colour of
their own or choose a handcrafted Coachline for their vehicle. Whether
a uni, metallic or pearlescent finish, high gloss or matt, uni- or
bicoloured – it is the customer’s wish alone that is decisive for its implementation.
The interior of an automobile is a key area for individualisation, as
this is where drivers and passengers have the most intensive contact
with the vehicle. Therefore, via the BMW Individual Manufactory, the
customer is able to adapt any equipment feature from BMW Individual
even more precisely to his or her own preferences. Besides
individualization, customers frequently wish to personalise their
vehicle, perhaps with initials or logos on interior trims and
doorsills, headrests or sun blinds. However, it is also possible to
use materials brought by the customers themselves. Therefore, wood
from one of their own trees or a salmon skin in the shape of interior
trims can also be fitted to the car’s interior. BMW Individual
Manufactory experts have the experience and know-how to realise
virtually any desired equipment option. The vehicles resulting from
this are not only flagships, but also vividly demonstrate BMW
Individual Manufactory’s remarkable capabilities.
The BMW Individual Manufactory helps customers within a creative
atmosphere to redefine the framework of exclusiveness and to push the
boundaries of what is possible. The result is always the benchmark and
inspiration for customers and developers alike. The special models and
one-offs created in this way embody the character of BMW Individual –
customer orientation with absolute resolve.
* Fuel consumption figures are based on the EU test cycle, depending
on selected tyre size.