Chrysler Canada

Dodge Brand Launches “Muscleville” Marketing Campaign

March 6, 2019

, Auburn Hills, Mich.

The Dodge code is rising a inhabitant selling campaign, “Muscleville,” featuring 4 new TV spots and digital/social calm opposite a Facebook, Instagram and Twitter channels. The debate outlines a brand’s “Dodge Performance Days” sales eventuality via a month of March. Two of a 4 radio spots, “Welcome to Muscleville” and “Fast Lane“, can be noticed now on a Dodge brand’s YouTube channel.

“There’s no improved time than Spring to flog off flesh vehicle season,” pronounced Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and FIAT – FCA North America. “And what improved approach to applaud a Dodge//SRT enthusiasts than to emanate a city usually for them. In fact, a fans had a event to line adult on Main Street to accommodate a ‘Mayor’ and attend in a production, creation them titular residents of ‘Muscleville,’ a Dodge owner’s paradise.”

“Welcome to Muscleville”

“Fast Lane”

The debate gives flesh vehicle enthusiasts a city of their own. It’s a place where speed bumps don’t exist and donuts are served uninformed each morning during a dilemma of SRT Street and Charger Lane. Welcome to Muscleville, where a usually dating is speed dating and a city block is a straightaway with a Christmas Tree in place of trade lights. The debate facilities Dodge celebrity Bill Goldberg (professional athlete, NFL player, pro wrestler and vehicle aficionado) as a mayor of Muscleville. (Goldberg starred in a Dodge brand’s “Jolly Fast Man” array final year).

The code remade Taft, California, a tiny city in Kern County, California, into “Muscleville.” The Dodge debate “Muscleville” was combined in partnership with Doner.
About Dodge//SRT
Dodge//SRT offers a finish lineup of opening vehicles that mount out in their possess segments. Dodge is America’s mainstream opening code and SRT is positioned as a ultimate opening halo of a Dodge brand, together formulating a finish and offset opening code with one prophesy and one voice.
For some-more than 100 years, a Dodge code has carried on a suggestion of brothers John and Horace Dodge, who founded a code in 1914. Their change continues today. New for 2019, a Dodge Challenger SRT Hellcat Redeye is hexed by a Demon. Its 797-horsepower supercharged HEMI® high-output engine creates it a many powerful, quickest and fastest flesh vehicle reaching 0-60 miles per hour (mph) in 3.4 seconds and a fastest GT prolongation vehicle with a ¼-mile elapsed time (ET) of 10.8 seconds during 131 mph. It also reaches a new tip speed of 203 mph. Joining a Challenger SRT Hellcat Redeye is a 2019 Dodge Challenger SRT Hellcat with a some-more absolute 717-horsepower engine, a Challenger R/T Scat Pack Widebody, that facilities buffer flares from a SRT Hellcat Widebody and adds 3.5 inches of breadth to Scat Pack’s footprint, as good as and a new Challenger R/T Scat Pack 1320. Infused with disdainful drag frame record from a iconic Dodge Challenger SRT Demon, a Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal flesh vehicle and a vacant board for a critical grassroots drag racer.  The 2019 Dodge Durango SRT, America’s fastest, many absolute and many able three-row SUV with a best-in-class draw rating of 8,700 lbs. fills out a brands’ opening lineup. These abdominal opening models join a 2019 code lineup that includes a Durango, Grand Caravan, Journey, Charger and Challenger — a salon that offers opening during each cost point.
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