Chrysler Canada

Dodge//SRT Launches ‘Dodge Power Dollars’

August 1, 2019

, Auburn Hills, Mich.

Dodge//SRT horsepower is now some-more receptive than ever before by approach of an innovative new inhabitant sales graduation called “Dodge Power Dollars” that rewards ardent enthusiasts who crave some-more power.

Sales of a Dodge Challenger strike an all-time high in 2018; Charger is on gait to lead a U.S. vast automobile shred for 3 years using in 2019; and Durango is on gait to have a best calendar-year sales sum given 2005. Still, Dodge//SRT isn’t resting. In fact, only a opposite. Starting Aug. 1, business opposite a United States who squeeze any 2019 Dodge Challenger, Dodge Charger or Dodge Durango will get a $10 per horsepower money allowance.

“Since bringing a Charger and Challenger behind to market, Dodge has put 485 million horsepower into a hands of a constant enthusiasts,” pronounced Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Dodge has some-more horsepower than anyone else, and we wish to share it and give those who have always wanted some-more a ability to get more. The idea is to grow to a half-billion horsepower before a finish of a year. This is what we trust John and Horace Dodge would wish us to do.”  

Every 2019 Dodge Challenger, Charger and Durango will accept $10 per horsepower money allowance, trimming from SXT and GT models with Pentastar V-6 potency and accessible all-wheel-drive (AWD) capability to a Dodge Durango SRT, America’s fastest, many absolute and many able three-row SUV, a Dodge Charger SRT Hellcat, a many absolute and fastest mass-produced sedan in a world, and a Challenger SRT Hellcat Redeye, a quickest, fastest and many absolute flesh car.

Examples include:



Dodge//SRT is ancillary “Dodge Power Dollars” with new artistic highlighting a brand’s unmatched energy and performance. A 30-second mark starts airing opposite TV, digital and Dodge amicable channels this week.

About Dodge//SRT
Dodge//SRT offers a finish lineup of opening vehicles that mount out in their possess segments. Dodge is America’s opening code and SRT is positioned as a ultimate opening halo of a Dodge brand, together formulating a finish and offset opening code with one prophesy and one voice.
For some-more than 100 years, a Dodge code has carried on a suggestion of brothers John and Horace Dodge, who founded a code in 1914. Their change continues today. New for 2019, a Dodge Challenger SRT Hellcat Redeye is hexed by a Demon. Its 797-horsepower supercharged HEMI® high-output engine creates it a many powerful, quickest and fastest flesh car, reaching 0-60 miles per hour (mph) in 3.4 seconds, and a fastest GT prolongation automobile with a ¼-mile elapsed time (ET) of 10.8 seconds during 131 mph. It also reaches a new tip speed of 203 mph.

Joining a Challenger SRT Hellcat Redeye is a 2019 Dodge Challenger SRT Hellcat, with a some-more absolute 717-horsepower engine, and a Challenger R/T Scat Pack Widebody, featuring buffer flares from a SRT Hellcat Widebody, that supplement 3.5 inches of breadth to a 485-horsepower Scat Pack’s customary body. Also new for 2019 is a Challenger R/T Scat Pack 1320 with disdainful drag frame record from a iconic Dodge Challenger SRT Demon. The Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal flesh automobile and a vacant board for a critical grassroots drag racer. The 2019 Dodge Durango SRT, America’s fastest, many absolute and many able three-row SUV with a best-in-class draw rating of 8,700 lbs., completes a brand’s opening lineup. These abdominal opening models join a 2019 code lineup that includes a Durango, Grand Caravan, Journey, Charger and Challenger — a salon that offers opening during each cost point.
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