BMW Canada

ECKART 2015 endowment leader Claus Meyer uses esteem income for amicable project. Witzigmann Academy visits Brownsville, New York City.

New York City. Claus Meyer, co-founder of a New
Nordic Cuisine and a world-famous Noma restaurant, won a ECKART
2015 for “Creative Responsibility and Enjoyment”, partly in
approval of his amicable joining in Bolivia. Meyer has since
shifted a concentration of his activities to New York. The money endowment of
10,000 euros included by a BMW Group for a ECKART 2015 is now
benefiting Meyer’s new plan in a disadvantaged village of
Brownsville in New York City. A commission from a Witzigmann Academy
visited a plcae to learn some-more about a amicable project.


Meyer has instituted a food plan for a internal race of
Brownsville in a precinct of Brooklyn, one of a poorest
neighbourhoods in a tellurian capital of New York. The project
now employs a staff of ten, nonetheless this series is set to
boost to between 70 and 80 over a entrance months. Meyer is
following dual objectives: First, to acquire larger approval for the
internal cuisine and give it a stronger identity. Second, to give young
people from this disadvantaged village a possibility to benefit a foothold
in a grill attention by top-class training and assistance improve
their prospects.


“I wish we will be means to sight 40 to 50 students here each year,”
says Meyer, “helping them embark on a smashing career that can lead
their families out of poverty. we also wish that a people of
Brownsville will accept this plan – even grow to adore it – and
welcome it as their own.”


Brownsville, with a high commission of immigrants from a Caribbean,
used to have a possess food enlightenment tangible by people’s roots. This
“soul food” creatively referred to a cuisine of a southern United
States. What started out as “poor folks’ food” gained approval in
a 1960s by a polite rights movement, with many foods, such as
spareribs and duck wings, given apropos staples of American cuisine.


Working with his students, Meyer is building on this dying
Brownsville tradition to precedence intensity for changing today’s
primarily fast-food culture. Meyer’s cross-generational approach
is quite exciting, as he explained when a Witzigmann Academy
visited in early September: “We are involving comparison generations in our
plan by seeking them about Brownsville’s culinary roots.”


A film of a Witzigmann Academy revisit will be expelled in October.
Excerpts will be shown during a ECKART 2016 endowment rite in Munich,
where Claus Meyer will news on his project.


ECKART, Witzigmann Academy and a BMW Group The
International Eckart Witzigmann Award is one of a many prestigious
honours recognising superb achievements in a art of cooking and
excellent dining. “Chef of a century” Eckart Witzigmann has awarded the
ECKART for singular culinary achievements and special joining under
a extended spectrum of lifestyle given 2004. In partnership with the
BMW Group, a Witzigmann Academy presents awards annually in three
categories: “Art of Cookery”, “Innovation” and “Art of Living”. The
Academy presented a initial ECKART for “Creative Responsibility and
Enjoyment” in 2013, with a money endowment of 10,000 euros included by the
BMW Group.


Previous ECKART winners embody Daniel Boulud (New York City); HRH
Charles, Prince of Wales (Highgrove); Elena Arzak (San Sebastian);
Anne-Sophie Pic (Valence); Harald Wohlfahrt (Tonbach); Dieter Kosslick
(Berlin); Ferran Adrià (Barcelona); Marc Haeberlin (Illhaeusern); Joël
Robuchon (Paris); Alex Atala (Sao Paulo); Jon Rose (Los Angeles); Mick
Hucknall (Manchester) and many more.


A conference on a specific gastronomic subject is also hold annually.


Sustainability has been an constituent partial of a BMW Group’s corporate
plan for many years, with tolerable growth firmly
determined as a corporate aim during Group level: from a development
of alternative, fuel-saving car concepts through
environmentally-compatible prolongation processes to eco-friendly
recycling methods. At a BMW Group, tolerable meditative and action
influences not usually a product, though a whole value chain. In all
areas of a company, a concentration is on suggestive and obliged use
of appetite and tender materials.



If we have any questions, greatfully contact:


BMW Group Corporate Communications

Julian Hetzenecker, BMW Group Business and Financial Communications

Tel.: +49-89-382-39229

Email: [email protected]


Email: [email protected]

Media website: 


Press hit Witzigmann Academy Otto Geisel

Lachner-Straße 18

80639 München     

Tel.: +49 89 139 260 26

[email protected]


Further information on a Eckart Witzigmann Award can be
found at:




The BMW Group

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The success of a BMW Group has always been formed on long-term
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ecological and amicable sustainability via a value chain,
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conserving resources as an constituent partial of a strategy.