BMW Canada

ECKART 2019 goes to Vienna with new format

Munich. The BMW Group and star prepare Eckart Witzigmann
are expanding their corner joining to culinary arts, conscious
delight and amicable responsibility: In a eighth year of
cooperation, in further to awarding a eminent general Eckart
Witzigmann Prize, a ECKART foodlab will take place for a first
time. “The product is a star” – this is a sign of a one-day
event, that will take place on 20 May 2019 during a Schönbrunn Orangery
and will yield information about a many aspects of good food.
Market stalls with comparison products from all over Austria and the
general Alpine segment will lure visitors to put new knowledge
into practice.


“Our partnership with a Eckart Academy is formed on a common goal
of compelling healthy nutrition, tolerable cuisine and the
obliged use of resources,” says Dr. Nicolas Peter, member of the
Board of Management of BMW AG, Finance, and enthusiast of ECKART. “With
a ECKART foodlab, we are formulating a complicated format, with that we
wish to residence a broader audience.”


Eckart Witzigmann explains a thought behind a foodlab:
“Sustainability, peculiarity and shortcoming in nourishment have always
been critical to me. But what does that meant in petrify terms for
everyone? With a foodlab, we wish to settle a height and gain
some-more courtesy and extended impact. Our idea is to assistance good,
responsibly-prepared food grasp a breakthrough. Together with the
BMW Group, we are building and compelling ideas to safeguard that
something unequivocally changes.”


Under a pretension “The product is a star – education the
avant-garde”, a ECKART foodlab #1 is dedicated to a questions:
What is good food? Is there good food but a guilty conscience? Do
labels such as organic, anniversary or informal assistance consumers? “It is
some-more critical to prepare for yourself than to only eat good from time to
time,” says Eckart Witzigmann. The initial ECKART foodlab evaluates
answers in speculation and practice, in tiny workshops or discussion
rounds with sparkling personalities from a gastronomy scene. The
course of this scrutiny is Witzigmann’s oft-quoted and rarely
implemented credo: “The product is a star.” “Viennese Cuisine” and
a “Culinary Heritage of a Alps” with a producers’ marketplace provide
scholastic element for a initial answers. Eckart Witzigmann adds:
“The biggest thing for a epicure has always been to know his
producers. To be means to tell them what was good and what wasn’t so
good and that products we would like to have.”


Additional information and tickets for a eventuality can be found during


On a eve of a ECKART foodlab #1, prizes will be awarded in the
categories “Great Cooking Art” and “Life Culture”, that will continue
to be included by a BMW Group with €50,000 each. These supports are used
to financial amicable or tolerable projects on interest of a prize
winners. The ECKART jury explains a change in categories and format
as follows: “The one-day foodlab #1 eventuality will underline around 100
stakeholders and adult to 300 participants. This enlargement of ECKART 2019
will move a new amicable and communicative height to a previous
format, that has already been successful for 15 years. Above all,
immature talent from a gastronomy and grocery trades will be placed in
a artistic dialogue.”


Please hit us if we have any questions:


BMW Group Corporate and Governmental Affairs


Daria Nikitina, Corporate Communications

Telephone: +49 89 382-60340, Fax: +49 89 382-24418

Email: [email protected]


Mathias Schmidt, Head of Corporate and Cultural Communications

Telephone: +49 89 382-24544, Fax: +49 89 382-24418

Email: [email protected]



Email: [email protected]



ECKART Academy, Management

represented by: Otto Geisel
Tel.: +49 (0)89 139
260 26
, Mobile: +49 (0)151 65533070

Email: [email protected]



The BMW Group


With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
The BMW Group prolongation network comprises 30 prolongation and assembly
comforts in 14 countries; a association has a tellurian sales network in
some-more than 140 countries.

In 2018, a BMW Group sole over 2,490,000 newcomer vehicles and
some-more than 165,000 motorcycles worldwide. The distinction before taxation in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 Dec 2018, a BMW Group had a
workforce of 134,682 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.