Hyundai Canada


Hyundai Ranked Second Overall in Total Value

COSTA MESA, Calif. Dec. 6, 2012 – Three Hyundai models – Elantra Sedan, Sonata and Equus – any took initial place in their particular categories in a 16th annual Strategic Vision Total Value Awards. Elantra Sedan won in a tiny automobile category, Sonata scored tip outlines for middle cars, and a Equus kick out competitors like BMW and Mercedes to take initial place in a oppulance automobile segment. Additionally, Equus viewed a endowment for Best Model, and Hyundai ranked second altogether in Total Value. Strategic Vision’s Total Value Index (TVI) reflects all aspects of viewed value; from quality, to economics to patron appeal.

Of a some-more than 350 new cars to contest for honors in their particular categories, Hyundai was famous for a creation in pattern and technology, value for money, and boost in altogether quality. Strategic Vision is a research-based consultancy with some-more than 35 years of knowledge in bargain consumer decision-making processes for a accumulation of Fortune 100 clients, including many automotive manufacturers.

“Hyundai has increasing a Innovation Factor Score (IFS) by 20 points given 2008,” pronounced Alexander Edwards, president, Strategic Vision. “Today, Hyundai’s like Elantra, Sonata, and Equus have some of a top Total Value scores in a whole automotive industry.”

Total Value Scores are distributed by assessing dual factors: Customer comment of initial value, and patron analysis of a finish tenure experience. Initial value was judged on sum cost paid by a consumer, manufacturer guaranty coverage, approaching trade-in value, approaching affordability, approaching durability, and approaching handling costs. Innovation Factor Scores were also distributed for final judging, and simulate any car’s use of engaging, impactful, and innovative technologies.

“Our 2013 lineup showcases Hyundai’s truth behind building cars,” pronounced Mike O’Brien, clamp president, Product and Corporate Planning, Hyundai Motor America. “We yield the business with engaging, fit vehicles packaged with fun and organic technologies. We’ve bred this truth into the whole operation of cars, and receiving awards in 3 opposite categories reflects the tough work and joining to patron compensation and value.”

For a finish list of 2012 Total Value Award winners, greatfully revisit

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