March 1, 2018
, Windsor, Ontario
–
FCA Canada today reported sales of 18,831 vehicles, a 1 per cent decrease compared with sales in February 2017 of 19,115.
Jeep® Brand
Jeep brand total sales increased 46 per cent in February 2018 to 6,563, setting a monthly record. Two Jeep products also set monthly sales records in February. Jeep Wrangler posted a 175 per cent increase in February to 2,898. Jeep Grand Cherokee sales were up 10 per cent to 1,337, while Jeep Compass sales soared to 823.
Chrysler Brand
Chrysler brand total sales declined 20 per cent to 967, compared with the same month a year ago. Chrysler Pacifica sales were up 24 per cent to 604, setting a monthly record. The Windsor-built Chrysler Pacifica was named the 2018 Canadian Utility Vehicle of the Year by the Automobile Journalists Association of Canada (AJAC). Chrysler 300 sales increased 19 per cent to 363.
Dodge Brand
Dodge brand total sales were down 22 per cent to 4,191, compared with the previous year. Dodge Charger set a monthly February record with a 114 per cent increase to 612.
Ram Truck Brand
Ram Truck brand sales were down 11 per cent to 6,977, compared with the previous year. At the Canadian International AutoShow in Toronto, Ram Truck unveiled the all-new and exclusive-to-Canada 2019 Ram 1500 Sport, featuring unique exterior design cues, interior treatments and custom options.
Alfa Romeo Brand
Alfa Romeo brand sales of 105 vehicles were up significantly compared with the same month a year ago. Stelvio led the brand with 67 sales, followed by Giulia with 34.
SALES CHART*
*Method of Determining Monthly Sales
Beginning with the July 2016 sales report, FCA Canada sales numbers have been calculated using a new sales reporting methodology, which is described in more detail in the explanatory note issued on September 1, 2016. Sales by dealers are derived from the New Vehicle Delivery Report, or NVDR system and reported upon the first sale reported in the NVDR system. Under the new reporting methodology, fleet sales are recorded as sales upon shipment by FCA Canada of the vehicle to the customer or end user. The updated monthly sales figures are available on the FCA US media website at www.media.fcanorthamerica.com.
About FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 93rd anniversary in 2018. FCA Canada is a wholly owned subsidiary of FCA US LLC, a North American automaker based in Auburn Hills, Michigan and member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA Canada has approximately 440 dealers and sells Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The company also distributes Mopar and Alfa Romeo parts and accessories. In addition to its assembly facilities, which produce the Chrysler Pacifica, Chrysler Pacifica Hybrid and Dodge Grand Caravan (Windsor), Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development centre in Windsor, and has sales offices and parts distribution centers throughout the country.