Chrysler Canada

FCA Goes All-in on Big Game Digital and Social Strategy

February 1, 2019

, Auburn Hills, Mich.

This year, instead of promotion in a Big Game, FCA US debuted 7 commercials online this week as partial of a “Big Game Blitz” strategy. The final dual videos – a Ram brand’s “Roll Rams Roll” and “4th Quarter Fight” – launched today, Friday, Feb. 1. FCA debuted a 7 videos opposite a Dodge, Jeep® and Ram code digital and amicable channels, including YouTube, Facebook, Twitter and Instagram.

Olivier Francois, Chief Marketing Officer, FCA US:
“The teams that get to a Big Game do it by violation through. By violation out. By creation large plays during a right time and holding distributed chances. We’re no different.

This year, we will exclusively use amicable and digital to showcase a commercials. We motionless to try innovative ways to float a call of rarely intent viewers, during a one time of a year when a commercials are fun and everybody is articulate about them. With this new approach, we are means to rivet with a assembly by some-more artistic executions than ever before heading adult to this Sunday night.
We feel like a football teams who contingency constantly change their plan to make it to a Sunday night’s match-up. But distinct them, we don’t need to be in a Big Game to change a game.”
The 7 videos that debuted opposite a Dodge, Jeep and Ram code amicable channels this week can be noticed below:
Ram Brand
Roll Rams Roll:” Grammy-nominated stone organisation Greta Van Fleet’s “Highway Tune” is a backdrop to a Ram brand’s video “Roll Rams Roll,” that facilities a flock of rams creation their approach opposite a republic to Atlanta, Georgia. Once they arrive, a impel flock is greeted by fellow Ram fans in a new Ram Heavy Duty truck. The Ram brand’s “Roll Rams Roll” video was combined in partnership with Motive Group Inc.

4th Quarter Fight::” The 60-second mark “4th Quarter Fight” pays loyalty to all of a overworked people and off-the-field players that give all they have, over a 15 mins in a fourth entertain of a football game. Ram brand’s “4th Quarter Fight” was combined in partnership with Highdive.

Make Sure of It:” Building on a Ram Truck brand’s “Next Generation” campaign, that focuses on instilling values and certainty in a children, a new long-form “Make Sure of It” video introduces Academy® Award-nominee Jeremy Renner as a new voice of a Ram Truck brand. The Ram Truck brand’s “Make Sure of It” was combined in partnership with Doner. The “Next Generation” debate was combined in partnership with Austin, Texas-based GSDM.

Can’t Remember:” Which was your favorite spot? Ram brand’s “Can’t Remember” was combined in partnership with a Dallas-based The Richards Group.

Jeep Brand
Crusher:” Completely new with developed features, it’s got a demeanour of journey and a courage of a Gladiator. Jeep brand’s “Crusher” was combined in partnership with DDB.

More Than Just Words:” An scholastic exegesis of “The Star-Spangled Banner,” a strain serves as a matter that takes viewers on an astonishing low-pitched and visible odyssey, with images striking opposite a shade representing a anthem’s lyrics. Jeep code vehicles consolidate a suggestion of a code by a pillars of freedom, adventure, flawlessness and passion. The Jeep brand’s “More than Just Words,” destined by Mark Toia with song by OneRepublic, was combined in partnership with Dallas-based The Richards Group.

Dodge Brand
The Devil Went Down to Georgia:” The Dodge code lineup of vehicles has arrived in Atlanta, Georgia. Dodge brand’s “The Devil Went Down to Georgia” was combined in partnership with Doner Agency and Racing Cowboys.

FCA US LLC is a North American automaker formed in Auburn Hills, Michigan. It designs, manufactures, and sells or distributes vehicles underneath a Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo brands, as good as a SRT opening designation. The Company also distributes Mopar and Alfa Romeo tools and accessories. FCA US is building on a ancestral foundations of Chrysler Corp., determined in 1925 by attention idealist Walter P. Chrysler and Fabbrica Italiana Automobili Torino (F.I.A.T.), founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli. FCA US is a member of a Fiat Chrysler Automobiles N.V. (FCA) family of companies. (NYSE: FCAU/ MTA: FCA).

FCA is an general automotive organisation listed on a New York Stock Exchange underneath a pitch “FCAU” and on a Mercato Telematico Azionario underneath a pitch “FCA.”

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