FIAT Brand Introduces Urbana Edition for 2019 500X

June 11, 2019

, Windsor, Ontario

The FIAT brand announced today the new 2019 Fiat 500X Urbana Edition, a custom-appearance package that adds unique wheels, LED lighting, roof rails and sleek black-themed accents inside and out.

Designed and manufactured in Italy, the new 2019 Fiat 500X features an all-new, standard-equipped 1.3-litre turbocharged engine with the latest iteration of the FCA exclusive MultiAir (called MultiAir III) valve-actuation technology, engine stop-start (ESS) technology and best-in-class torque. Also standard are a nine-speed automatic transmission and an all-wheel-drive system with a disconnecting rear axle that contributes to improved fuel efficiency.

In addition to new front and rear fascia designs, the new FIAT crossover offers full LED headlamps, fog lamps and nearly 70 safety and security features that now include adaptive cruise control and Front Park Assist.
 
Based on the Fiat 500X Trekking model, 500X Urbana Edition exterior features include Miron black-painted mirror caps, door handles, taillamp surrounds, liftgate bezel, fascias and sill moldings with a copper-accented 500X logo. Upgraded 18-inch matte black and Miron wheels are also accented with a copper centre cap. In addition, black side roof rails, full LED headlamps plus fog lamps, as well as dark headlamp surrounds, add to the 500X Urbana Edition’s head-turning appearance.
 
Inside, the 500X Urbana Edition features unique seats with black Castiglio chevron-patterned fabric and copper-embroidered 500 logos, a black-textured instrument panel with a copper 500 logo, a black-painted centre console, and Miron-painted radio and vent bezels.
 
The Urbana Edition package is available for $995 on the well-equipped 500X Trekking model, which starts at $32,995 MSRP, excluding destination. Other options and packages may be added to the 500X Urbana Edition, including:

  • Advanced Driver Assistance Group: $1,795, featuring auto high-beam headlamps, Blind-spot Monitoring and Rear Cross Path detection systems, Full-speed Forward Collision Warning-Plus, LaneSense Lane Departure Warning-Plus, rain-sensing windshield wipers and adaptive cruise control
  • Dual-pane panoramic sunroof and Beats premium audio system: $1,795
  • Cold Weather Group: $495, featuring heated front seats and windshield wiper deicer
  • Comfort Group: $695, includes automatic temperature control air conditioning with dual-zone controls, eight-way power adjustable driver seat, overhead ambient lighting, four-way power lumbar driver seat adjust and automatic dimming rearview mirror
  • GPS Navigation: $700

The Fiat 500X Urbana Edition is available now in FIAT dealerships. Visit FIATcanada.com to find a nearby FIAT dealer.

About FIAT Brand
Celebrating its 120th anniversary in 2019, head-turning Italian design and the ultimate fun-to-drive factor come standard with every FIAT. That philosophy is embodied by the iconic Fiat 500 or Cinquecento – a small car that lives big. Born in Italy and rooted in a rich heritage, the 500 is now sold in more than 100 countries.
 
In North America, the Fiat 500 was introduced in March 2011 and was soon followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e (U.S. only), the five-passenger Fiat 500L and the all-wheel-drive Fiat 500X crossover. The FIAT brand continued its expansion with the introduction of the Fiat 124 Spider, a revival of the iconic roadster that combines Italian style, performance and engaging driving dynamics.
 
The FIAT brand now offers standard turbo powertrains that deliver at least 7.1 L/100 km  across the entire product lineup. 
 
About FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 94th anniversary in 2019. FCA Canada is a wholly owned subsidiary of FCA US LLC, a North American automaker based in Auburn Hills, Michigan and member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies.  FCA Canada has approximately 440 dealers and sells Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The company also distributes Mopar and Alfa Romeo parts and accessories. In addition to its assembly facilities, which produce the Chrysler Pacifica, Chrysler Pacifica Hybrid and Dodge Grand Caravan (Windsor), Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development centre in Windsor, and has sales offices and parts distribution centers throughout the country.