First-Ever CT6 Elevates Cadillac’s Canadian Portfolio
XT5 Enters the fastest-growing luxury automotive segment
2016-02-10
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TORONTO (Wednesday, February 10, 2016) – Cadillac will premiere the all-new, range-topping CT6 sedan at the Canadian International Auto Show in Toronto, expanding and elevating the brand’s portfolio. The 2017 XT5 will also be on display as the most important vehicle in Cadillac’s Canadian product lineup.
“The CT6 represents nothing less than an entirely new approach to premium luxury… an approach that only Cadillac can offer,” said Mahmoud Samara, sales and marketing director, Cadillac in Canada. “The CT6 delivers something that you might not expect from a car of its proportion. Like the ATS and CTS that preceded it, the CT6 is a driver’s car, and yet, it does not compromise on any of the Cadillac virtues of comfort and refinement.”
2015 was another record setting year for the brand in Canada, with sales increasing by 16 per cent year-over-year. Cadillac has now seen three consecutive years of growth in Canada with January sales surging 45 per cent year-over-year.
The Cadillac exhibit at the Canadian International Auto Show features the most advanced and first-of-its-kind Bose Panaray sound system experience. The system is designed exclusively for the top-of-the-line CT6 sedan and demonstrates the unbounded sound of 34 speakers, strategically positioned throughout the cabin to provide incredible clarity, precision and deep bass.
CT6 marks Cadillac’s long-awaited return to the global prestige luxury segment, and is one of eight all-new vehicles the brand will launch by the end of the decade as part of its $12-billion product investment to expand and elevate. Cadillac CT6 takes drivers to a higher threshold of involvement, with technologies that make them more aware of their surroundings, chassis systems – including active technologies – that make the most of control in all conditions, and powertrains led by an all-new Cadillac Twin Turbo engine that rewards with stirring power on demand. Passengers are ensconced in the brand’s ultimate expression of comfort, luxury and connectivity.
The first-ever 2017 Crossover Touring 5 (XT5) is a comprehensively upgraded luxury crossover and the cornerstone of a new series of crossovers in Cadillac’s ongoing expansion. The XT5 is the next chapter in elevating the Cadillac brand: it is bold, distinctive, sophisticated with superb driving dynamics. This new crossover perfectly reflects Cadillac’s positioning in the luxury automotive marketplace.
About Cadillac in Canada
Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.ca. Cadillac’s media website with information, images and video can be found at www.media.cadillac.ca.
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