BMW Motorrad is successfully introducing the product strategy
familiar from M automobiles, now offering M options and M Performance
Parts for a motorcycle model. With the market launch of the new S 1000
RR, an M package and M optional equipment will be available ex works
for a motorcycle for the first time. The range of products available
for the new RR is also rounded off with an extensive selection of M
Performance Parts as part of the accessories program.
Here BMW Motorrad is following the philosophy of the most
powerful letter in the world: M is a worldwide synonym for motor
racing success and the fascination of high-performance BMW models,
aimed at customers with particularly high aspirations in terms of
performance, exclusivity and individuality.
The M package for the new BMW S1000 RR comprises the following:
- Motorsport paint finish
- M carbon fibre wheels
- M light weight battery
- M Chassis Kit with rear ride height adjustment and swingarm pivot
- M sport seat
- Pro Mode
Furthermore, BMW Motorrad Motorsport will be entering the new
BMW S 1000 RR in the FIM World Superbike Championship (WorldSBK) as of
the upcoming 2019 season. The new BMW Motorrad WorldSBK Team will
enter the contest in collaboration with Shaun Muir Racing and with a
well-known rider pairing: 2013 Superbike World Championship winner Tom
Sykes (GBR) together with reigning Superstock 1000 European champion
and three-times IDM champion Markus Reiterberger (GER).
With the BMW Motorrad WorldSBK Team and the cooperation with
Shaun Muir Racing, BMW Motorrad is significantly expanding its
engagement in the WorldSBK. At the same time, BMW Motorrad will
continue its successful customer racing program in numerous other
national and international racing series.
Cooperation with BMW Group Motorsport is also being intensified
so as to tap into additional synergies between automobile and
motorcycle racing, especially in terms of trade and logistics.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub atwww.press.bmwgroup.com.
In case of queries please contact:
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Telephone: +49 89 382-57505
Ingo Wirth, Corporate, Product and Innovation Communications. Head of
Communications MINI, BMW Motorrad
Telephone: +49 89 382-25814
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 30
production and assembly facilities in 14 countries; the company has a
global sales network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles
and more than 164,000 motorcycles worldwide. The profit before tax in
the financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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