In 1908, Ford created the Model T. It was one of the first ever Ford vehicles to hit the road, and it marked a moment in history that helped shape the automotive industry today. To us, the Model T represents more than just a vehicle. While we introduced a new form of personal transportation for the public, we also launched a model that believes in fair wages, working together, thinking together and improving together. That very model of efficiency, fair wage and quality of life for all is what has inspired Ford’s commitment to helping communities to go further – ‘Model We.’
As a pillar of our Model We program, we’ve recently partnered with Free The Children – an international organization that believes in a world where all children are free to achieve their fullest potential as agents of change. Together, we’re committing to enhancing the lives of youth in Canada through a number of programs. These include We Day, a series of events where celebrities and thought leaders prompt young global citizens to take action for change. This also includes a series of Drivers of Change Workshops – summits designed to encourage youth leaders to take action in their local communities. Ford was also a major sponsor of the cross-Canada, 90-stop We Create Change Tour, where Free The Children visited Canadian schools. And Ford is constantly rallying dealers to raise donations in support of local food banks through the We Scare Hunger program. This October, Ford dealers across Canada became the latest hunger heroes, collecting over 150,000 lbs. of food in collaboration with local schools.
Looking for more information on Model We and our partnership with Free The Children? Find out more here.
Do you have any suggestions of ideas on how we can continue the philosophy of Model We? Leave us a comment below, on Facebook, or Tweet us at @FordCanada.