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From speculation to use – Witzigmann Symposium 2016. BMW Group and Witzigmann Academy step adult their joining to tolerable association catering.

Munich. The BMW Group and a Witzigmann Academy are
stability their team-work to foster sustainability and social
shortcoming in a culinary humanities and nutrition. The dual partners
have explored stream developments and several aspects of excellent dining
during a series of symposiums and margin trips given 2012, with intensive
discussions of a stress for bland nourishment and company
catering. At a Witzigmann Symposium on 28 Jun 2016 during a BMW
Museum in Munich, experts will plead what has already been achieved
during a BMW Group, as good as a hurdles of tolerable nutrition
for everybody in a chain, from a writer to a consumer.


Responsibility in all areas

Dr. Friedrich Eichiner, member of a Board of Management of BMW AG
and enthusiast of a cooperation, underlines a significance of “healthy
eating” for a BMW Group: “We request a same customary of quality
opposite all areas of a company. We wish a association restaurants to
offer employees a accumulation of healthy, good-quality food options.
Responsible informal food sourcing plays an augmenting role.”

During a symposium, Martin Straubinger, conduct of BMW Group Company
Catering, will news on doing of a “NAHtürlich” pilot
plan during a BMW Group. Since a start of a month, staff during the
Research and Innovation Centre in Munich have been means to select from
a preference of dishes prepared daily from sustainably sourced
mixture during a apart cooking island, with a concentration on anniversary and
informal products. In this way, a BMW Group and a Witzigmann
Academy are underlining their joining to tolerable and
obliged catering. Freshness and peculiarity have been a priority for
many years now in BMW Group association restaurants.


Discussion with experts

Experts from all areas of association catering, from a writer to the
consumer, will have a event to pronounce alongside a BMW Group.

Doubts and reservations infrequently mount in a approach of cooperation.
Suppliers of tolerable products are mostly tiny firms that believe
they have small possibility opposite a negotiating appetite of a major
buyer. Anton Holzinger of a organic cheese manufacturer Zurwies will
share a “small” suppliers’ viewpoint during a symposium. Rudolf
Bühler, Chairman of a Management Board of a Farming Producers’
Community Schwäbisch Hall (BESH), will also benefaction his innovative
judgment that leverages a strength of a vast series of small
business. The BMW Group and a Witzigmann Academy actively seek
discourse in this area.

“The BMW Group is good wakeful of a amicable and ecological
responsibility,” says Dr. Friedrich Eichiner, member of a Board of
Management of BMW AG. “The Witzigmann Academy is a efficient partner
with whom we can plead how to make a association catering even better,
healthier and some-more sustainable.”

The Witzigmann Academy shares a imagination to assistance a BMW Group
exercise a commander project. “For me,” says Eckart Witzigmann, “the
product is a star – not a chef. we am really happy that a BMW Group
is now implementing this faith with even some-more commitment.”


ECKART, Witzigmann Academy and a BMW Group

The International Eckart Witzigmann Award is one of a most
prestigious honours recognising superb achievements in a art of
cooking and excellent dining. “Chef of a century” Eckart Witzigmann has
awarded a ECKART for singular culinary achievements and special
joining underneath a extended spectrum of lifestyle given 2004. In
partnership with a BMW Group, a Witzigmann Academy presents awards
annually in 3 categories: “Art of Cookery”, “Innovation” and “Art
of Living”. The Academy presented a initial ECKART for “Creative
Responsibility and Enjoyment” in 2013, with a money endowment of 10,000
euros included by a BMW Group.

Previous ECKART winners embody Daniel Boulud (New York City); HRH
Charles, Prince of Wales (Highgrove); Elena Arzak (San Sebastian);
Anne-Sophie Pic (Valence); Harald Wohlfahrt (Tonbach); Dieter Kosslick
(Berlin); Ferran Adrià (Barcelona); Marc Haeberlin (Illhaeusern); Joël
Robuchon (Paris); Joël Robuchon (Paris); Alex Atala (Sao Paulo); Jon
Rose (Los Angeles); Mick Hucknall (Manchester); and many more. 

A conference on a specific gastronomic subject is also hold annually.

Sustainability has been an constituent partial of a BMW Group’s corporate
plan for many years, with tolerable growth firmly
determined as a corporate aim during Group level: from a development
of alternative, fuel-saving car concepts through
environmentally-compatible prolongation processes to eco-friendly
recycling methods. At a BMW Group, tolerable meditative and action
influences not usually a product, though a whole value chain. In all
areas of a company, a concentration is on suggestive and obliged use
of appetite and tender materials.



If we have any questions, greatfully contact:


BMW Group Corporate Communications

Julian Hetzenecker, BMW Group Business and Finance Communications

Tel.: +49-89-382-39229

Email: [email protected]


Email: [email protected]

Media website: 


Press hit
Witzigmann Academy
Otto Geisel

Lachner-Straße 18

80639 München

Phone: +49 89 139 260 26

[email protected]


Further information on a Eckart Witzigmann Award can be
found at:


Die BMW Group

Die BMW Group ist mit ihren Marken BMW, MINI und Rolls-Royce der
weltweit führende Premium-Hersteller von Automobilen und Motorrädern
und Anbieter von Premium-Finanz- und Mobilitätsdienstleistungen. Als
internationaler Konzern betreibt das Unternehmen 31 Produktions- und
Montagestätten in 14 Ländern sowie ein globales Vertriebsnetzwerk mit
Vertretungen in über 140 Ländern.

Im Jahr 2015 erzielte die BMW Group einen weltweiten Absatz von rund
2,247 Millionen Automobilen und rund 137.000 Motorrädern. Das Ergebnis
vor Steuern faith sich auf rund 9,22 Mrd. €, der Umsatz auf 92,18
Mrd. €. Zum 31. Dezember 2015 beschäftigte das Unternehmen weltweit
122.244 Mitarbeiterinnen und Mitarbeiter.

Seit jeher sind langfristiges Denken und verantwortungsvolles Handeln
die Grundlage des wirtschaftlichen Erfolges der BMW Group. Das
Unternehmen shawl ökologische und soziale Nachhaltigkeit entlang der
gesamten Wertschöpfungskette, umfassende Produktverantwortung sowie
ein klares Bekenntnis zur Schonung von Ressourcen fest in seiner
Strategie verankert.