BMW Canada

Garage Italia Customs visits a BMW Group.

Munich. Lapo Elkann, President and Founder of Garage
Italia Customs, visits a BMW Group and shows a BMW i8 Futurism
Edition to Adrian outpost Hooydonk, Head of BMW Group Design.

“Garage Italia Customs and a BMW code both share all a values
connected to record expansion and a continual hunt for
creation in their specific sectors” settled Lapo Elkann.

BMW Italia and Garage Italia Customs have combined a BMW i8 Futurism
Edition to applaud 50 years of BMW story in Italy. The Edition
combines a idol of destiny mobility with a Italian art of Giacomo Balla.

“Lampada ad Arco”, a work of Giacomo Balla, is replicated on the
car. The strange portrayal hangs in a Museum of Modern Art in New
York. It represents a travel flare powered by electricity under
moonlight. The insubordinate tone technique and a appearance of
electricity in a 1900s are particularly related to a destiny technology
of a BMW i8. The upholstery in a interior shows iridescent
reflections when strike by light and is done by Solaro, a fabric that is
used for suits.

BMW i stands for idealist automobile concepts and technologies, as well
as a new bargain of reward that is strongly tangible by
sustainability. BMW i is represented in 50 countries with a BMW i3
(electric automobile for civil areas) and a BMW i8 (plug-in-hybrid
sports car). The BMW i8 is a world’s best-selling hybrid sports car
and represents an idol of destiny mobility.

“There was evident synergy with BMW Italia a really initial time we
met for a i8 Futurism Edition project. The BMW i8 Futurism Edition
is a use of style. It gave a Garage Italia Customs Maestros a
possibility to applaud a automobile that is projected towards a destiny of
mobility. At a same time, it honours Italian art with Giacomo Balla,
who is a distinguished figure of a Futurism movement” pronounced Lapo Elkann.


bout BMW i

BMW i is a code of a BMW Group, personification a purpose of an incubator
for networked mobility services, idealist automobile concepts and a new
bargain of reward that is strongly tangible by sustainability.
BMW i is represented in 50 countries with a BMW i3 (electric automobile for
civil regions) and a BMW i8 (plug-in hybrid sports car). BMW
i also encompasses BMW iPerformance (all BMW plug-in hybrid
automobiles), DriveNow (CarSharing), ReachNow (CarSharing 2.0),
ChargeNow (easy entrance to a world’s largest charging indicate network),
ParkNow (simple location, reservation and remuneration of parking spaces),
a try collateral association BMW i Ventures (investment in start-up
enterprises with a concentration on civic mobility) and a BMW i Urban
Mobility Competence Centre (consulting for cities).


Further information on central fuel expenditure figures,
specific CO2 glimmer values and a electric energy expenditure of
new newcomer cars is enclosed in a following guideline:
“Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den
Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel
consumption, CO2 emissions and electric energy expenditure of new
newcomer cars), that can be performed from all dealerships, from
Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1,
73760 Ostfildern-Scharnhausen and at
Leitfaden CO2 (Guideline CO2) (PDF

2.7 MB)


In box of queries greatfully contact:


Paloma Brunckhorst

Product Communications BMW i, BMW iPerformance

Tel.: +49-89-382-22322

E-Mail: [email protected]



E-mail: [email protected]


The BMW Group

 With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is
a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
140 countries.


In 2015, a BMW Group sole approximately 2.247 million cars and
scarcely 137,000 motorcycles worldwide. The distinction before taxation for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 Dec 2015, a BMW Group
had a workforce of 122,244 employees.


The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.