“Audi City is arrangement a proceed to a destiny of sales. We are mixing a best of dual worlds with this concept: new digital possibilities and even some-more personal cus-tomer consultation,” says Luca de Meo, Member of a Board of Management for Sales during AUDI AG. “We are now bringing a flagship of a reward patron proceed to Berlin, one of a world’s many sparkling cities. Therefore, we have significantly pushed a growth of Audi City – with new technologies and disdainful services.”
Audi City presents a brand’s whole indication choice in entirely digital form. Using in-novative media technology, visitors can customize their vehicle from several million options and knowledge it in picturesque form on a 1:1 scale on ceiling-high powerwalls. Afterwards, business can report a exam expostulate or directly place a prolongation sequence for their car. Since a Audi City judgment done a entrance in London in Jul 2012, Audi has determined itself as front-runner in digitalized automobile sales and has been ceaselessly pulling this development. With a opening of a Berlin location, a cyberstore offers an even incomparable operation of arrangement options and enables business to configure their possess cars by selecting from all a functions, techno-logies and facilities offering by AUDI AG. The association is also introducing an additional display record there – a stereo 3D powerwall, that lets business knowledge a Audi universe in a really romantic proceed for a initial time with a unusual spatial effects of stereo 3D. Awaiting visitors to a Ku’damm plcae in Berlin is a space measuring 375 block meters of building area distributed over dual levels, and 87 block meters of digital projection area.
For a reward automobile manufacturer, Audi City is an critical creation laboratory for digital technologies in sales. Now, Audi is holding a subsequent step of integrating a digital salon into a general dealership networks. The association has syste-matically grown Audi City technologies in sequence to ready them for use in classical dealerships. In a future, Audi dealers will be means to confederate particular modules into their dealerships flexibly – such as a touch-sensitive “multitouch tables” for indication configuration, a “powerwall” for automobile display and a “customer private lounge” for consultations in a some-more private ambiance. This year, Audi City technologies will make their proceed into 16 dealerships worldwide.
The subsequent Audi City will open in Moscow – it will be a fourth plcae after London (July 2012), Beijing (January 2013) and now Berlin. In Berlin, Audi City represents a company’s strong joining in a German capital. AUDI AG will for instance partner a Berlinale film festival for a initial time this year. In a future, Audi City Berlin will rise over a brand’s core business to turn an critical height for events.
On a critical Berlin market, Audi is also rising a new and really stretchable format for reward mobility: Audi select. As an choice to classical automobile purchases or leasing, business of Audi City Berlin will have a disdainful event to expostulate 3 opposite Audi models running over a march of a year during an comprehensive monthly rate. With Audi select, business can name from a extended operation of Audi models and technologies and emanate their particular package.
“From a A3 Sportback e-tron, a initial plug-in hybrid, to high opening from Audi Sport: with Audi select, a patron practice some-more Audi than ever,” says Luca de Meo. “We are mixing a autonomy of owning a automobile with a wish for some-more flexibility, formulating a customized mobility knowledge for special demands.”
The personalized collect adult and smoothness use from Audi name creates exchanging a comparison models intensely accessible for a customer. Audi name will be accessible during Audi City Berlin from Apr 2014 on.
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