Ford Canada

Global Color Studies Show Ford Customer Tastes: Germany, Norway Like Black; U.S. Coasts Choose Silver

  • Ford adds new colors to 2012 models: Blue Candy, Race Red, Ginger Ale
  • Vibrant colors give business some-more choice

DEARBORN, Mich., Apr 22, 2011 Blue Candy, Race Red and Ginger Ale are among a new colors entrance on Ford Fiesta, Focus and Explorer for 2012.

Over a past 4 years, Ford has redesigned a proceed to tone adding splendid and colourful to a classical and sophisticated.

Weve refreshened, weve combined new colors, were stability to develop a paint tone palette, pronounced Susan Swek, Fords organisation arch engineer for Color and Materials. Theres always new colors entrance out since patron tastes change, only as they do in fashion.

Ford analyzes a sales information to improved know singular consumer tone preferences. Fords annual demeanour during U.S. automobile shopping shows splendid colors are renouned in comfortable cities like Phoenix and Miami. Muted colors gray and china are large on a coasts. And a Midwest likes red.

New brights like Blue Candy, with a coloured transparent coat, and Race Red are being combined to Fiestas stream eye-popping tone choices of Lime Squeeze, Bright Magenta, Grabber Blue and Molten Orange.

The best approach to report a new Blue Candy is juicy, pronounced Swek. Its transparent cloak isnt transparent during all — a coloured blue and is positively gorgeous.

Focus, too, gets Blue Candy and Race Red. Additionally, a new dulcet immature called Frosted Glass is entrance for 2012.

Explorer gets a paint tone called Ginger Ale. It has bronze highlights with a immature twist, pronounced Swek. At some angles it appears like a yellowy-bronze. Its beautiful.

Swek and her group continue to brand trends and name signature colors.

Its critical to get a right tone into a marketplace during a right time, she said. Too early and it cannot have purebred on a business radar. Too late and a recognition of a sold tone might have already reached a peak.


About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 164,000 employees and about 70 plants worldwide, a company’s automotive brands embody Ford and Lincoln. The association provides financial services by Ford Motor Credit Company. For some-more information per Ford’s products, greatfully revisit

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