Woodcliff Lake, NJ
. BMW i will once again applaud the
#RoadtoCoachella as an central partner of a Coachella Valley Music
Art Festival in 2019. This year’s debate will underline global
superstar, Khalid, who joins prior BMW i #RoadtoCoachella
headliners, eminent composer and song writer Hans Zimmer
(“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The
Man lead thespian John Gourley as artistic partners.
WHO: BMW i and chart-topping tellurian luminary Khalid
WHAT: As an central partner of a Coachella Valley
Music Arts Festival for a third uninterrupted year, BMW i is
returning to a dried with an artist-inspired #RoadToCoachella
debate featuring tellurian luminary Khalid.
On a heels of a Apr 5 recover of Khalid’s sophomore full length
album, Free Spirit, BMW is bringing a manuscript to life with its
#RoadtoCoachella debate that includes mixed activations:
- A swift of tradition art wrapped BMW i8 + BMW i3 models, desirous by
Free Spirit and denounced by a BMW code video featuring Khalid.
- A organisation of hand-selected influencers and VIPs will knowledge the
swift on a #RoadToCoachella drive, and attend a festival,
documenting their tour in real-time with a debate hashtag.
#RoadToCoachella Palm Springs pitstop (April 11-14, 12-5pm), an
immersive, one-of-a-kind knowledge with a special event to
bond fans with Khalid:
- Meet + Greet with a tip billing performer
- Food Trucks
- Free Spirit Shop
- Artist desirous + BMW bandanas around fan-favorite scratch machine
- iHeart Radio sweepstakes where one propitious fan will win a Coachella
weekend including: use of a tradition wrapped i8, roundtrip airfare,
hotel accommodations, festival VIP tickets and parking pass.
BMW Influencer Road Trip
Location: Palm Springs, CA to Indio, CA
Khalid x BMW i x #RoadtoCoachella Pit Stop Party Meet + Greet
Location: BMW of Palm Springs 3737 E Palm Canyon Dr