BMW Canada

Global Superstar Khalid to Headline BMW i’s 2019 #Road to Coachella Campaign.

Woodcliff Lake, NJ
. BMW i will once again applaud the
#RoadtoCoachella as an central partner of a Coachella Valley Music
Art Festival in 2019.  This year’s debate will underline global
superstar, Khalid, who joins prior BMW i #RoadtoCoachella
headliners, eminent composer and song writer Hans Zimmer
(“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The
Man lead thespian John Gourley as artistic partners.


WHO:  BMW i and chart-topping tellurian luminary Khalid 


WHAT: As an central partner of a Coachella Valley
Music Arts Festival for a third uninterrupted year, BMW i is
returning to a dried with an artist-inspired #RoadToCoachella
debate featuring tellurian luminary Khalid.


On a heels of a Apr 5 recover of Khalid’s sophomore full length
album, Free Spirit, BMW is bringing a manuscript to life with its
#RoadtoCoachella debate that includes mixed activations:

  • A swift of tradition art wrapped BMW i8 + BMW i3 models, desirous by
    Free Spirit and denounced by a BMW code video featuring Khalid.
  • A organisation of hand-selected influencers and VIPs will knowledge the
    swift on a #RoadToCoachella drive, and attend a festival,
    documenting their tour in real-time with a debate hashtag.
  • #RoadToCoachella Palm Springs pitstop (April 11-14, 12-5pm), an
    immersive, one-of-a-kind knowledge with a special event to
    bond fans with Khalid:

    • Meet + Greet with a tip billing performer
    • Food Trucks
    • Free Spirit Shop
    • Artist desirous + BMW bandanas around fan-favorite scratch machine
  • iHeart Radio sweepstakes where one propitious fan will win a Coachella
    weekend including: use of a tradition wrapped i8, roundtrip airfare,
    hotel accommodations, festival VIP tickets and parking pass.



April 11

BMW Influencer Road Trip

Location: Palm Springs, CA to Indio, CA


April 13

Khalid x BMW i x #RoadtoCoachella Pit Stop Party Meet + Greet

Location: BMW of Palm Springs 3737 E Palm Canyon Dr