Woodcliff Lake, NJ
. BMW i will once again celebrate the
#RoadtoCoachella as an official partner of the Coachella Valley Music
Art Festival in 2019. This year’s campaign will feature global
superstar, Khalid, who joins previous BMW i #RoadtoCoachella
headliners, renowned composer and music producer Hans Zimmer
(“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The
Man lead singer John Gourley as creative partners.
WHO: BMW i and chart-topping global superstar Khalid
WHAT: As an official partner of the Coachella Valley
Music Arts Festival for the third consecutive year, BMW i is
returning to the desert with an artist-inspired #RoadToCoachella
campaign featuring global superstar Khalid.
On the heels of the April 5 release of Khalid’s sophomore full length
album, Free Spirit, BMW is bringing the album to life with its
#RoadtoCoachella campaign that includes multiple activations:
- A fleet of custom art wrapped BMW i8 + BMW i3 models, inspired by
Free Spirit and unveiled by a BMW brand video featuring Khalid. - A group of hand-selected influencers and VIPs will experience the
fleet on the #RoadToCoachella drive, and attend the festival,
documenting their journey in real-time with the campaign hashtag. -
#RoadToCoachella Palm Springs pitstop (April 11-14, 12-5pm), an
immersive, one-of-a-kind experience with a special opportunity to
connect fans with Khalid:- Meet + Greet with the top billing performer
- Food Trucks
- Free Spirit Shop
- Artist inspired + BMW bandanas via fan-favorite claw machine
- iHeart Radio sweepstakes where one lucky fan will win a Coachella
weekend including: use of a custom wrapped i8, roundtrip airfare,
hotel accommodations, festival VIP tickets and parking pass.
WHEN:
April 11
BMW Influencer Road Trip
Location: Palm Springs, CA to Indio, CA
April 13
Khalid x BMW i x #RoadtoCoachella Pit Stop Party Meet + Greet
Location: BMW of Palm Springs 3737 E Palm Canyon Dr