- Honda brand sets new March record for total sales, rising 2.6%
- AHM trucks set new March sales record with an increase of 7%
- Honda brand truck sales jump 7% for best March sales
- Acura TLX leaps 43% for best ever March sales; RDX gains 17%
American Honda
Total
Cars
Trucks
142,392
67,633
74,759
+3.8%
+0.4
+7%
Total
Cars
Trucks
128,855
62,513
66,342
+2.6%
-1.6%
+7%
Total
Cars
Trucks
13,537
5,120
8,417
+15.7%
+35.2%
+6.4%
American Honda
Total
Cars
Trucks
Total
Cars
Trucks
Total
Cars
Trucks
142,392
67,633
74,759
128,855
62,513
66,342
13,537
5,120
8,417
+3.8%
+0.4
+7%
+2.6%
-1.6%
+7%
+15.7%
+35.2%
+6.4%
“Honda’s deep truck lineup helped the brand to a new March record, while Honda cars continue to pull their weight despite current market forces,” said Henio Arcangeli, Jr., senior vice president of the Automobile Division general manager of Honda Sales.
“The Acura brand delivered another strong sales performance in March with TLX and RDX leading the charge with double-digit, year-over-year sales increases. While headwinds remain relative to midsize luxury sedan sales, TLX is continuing to pick up market share and outselling notable competitors.”
Sales Highlights
Honda found fresh momentum with a new total vehicle sales record in March as Accord continued to gain ground, Civic topped 32,000 sales, and light trucks set several new benchmarks.
- Honda brand sales set a new March record, gaining 2.6% on sales of 128,855
- Accord sales topped 24,000 for the month, moving up vs. last month while competing in a declining segment dominated by heavy incentives.
- Pilot jumped 42.4% on sales of 14,158; Odyssey rose 27.8% on sales of 9,873.
- HR-V had its best-ever March, rising 1.3% on sales of 7,753 vehicles.
- Civic gained 3.4% on sales of 32,584 units.
Model Notes
Passenger car leadership! Accord: 2018 North American Car of the Year; Civic: #1 retail car in America; Fit: retail #1 in segment.
America’s Best SUV brand gaining strength from increased supply of Pilot – up more than 50%
Model Notes
TLX off to a great start in 2018, outselling Audi A4 and others. Arrival this week of 2.4L A-Spec model adds to momentum.
Already two of the top three luxury SUVs to younger buyers, the 2019 RDX and 2019 MDX will receive youthful A-Spec sport appearance variants in the next few months.
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