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Honda Automobiles: Classic Toys Return for Starring Role in New "Happy Honda Days" Campaign

  • Annual holiday debate sees a lapse of Voltron: Defender of a Universe, Care Bears, The Six Million Dollar Man, Teenage Mutant Ninja Turtles and other classical toys 
  • Integrated debate comforts TV, print, digital, radio and amicable to prominence year-end sales event 

TORRANCE, Calif. – Honda’s annual Happy Honda Days debate earnings this deteriorate along with a new turn of classical children’s “Toys”, including favorites such as Voltron: Defender of a Universe, Care Bears, The Six Million Dollar Man, and Teenage Mutant Ninja Turtles. The 2018 debate is a follow-up to a automaker’s dear 2014 Happy Honda Days sentimental “Toys” debate combined to assistance shoppers re-live that childhood feeling of removing something they truly desired for a holidays, by removing a good understanding on a new Honda as an adult.

Honda’s 2018 integrated Happy Honda Days “Toys” 2.0 debate comforts renouned toys from a 1970s, ’80s and ’90s as spokespeople for Honda products including a Clarity Plug-in Hybrid, CR-V, Accord, Pilot and Ridgeline.

“The holidays are a special time filled with fun and sentimental childhood memories and Honda motionless to pull on this special feeling to emanate a fun holiday selling debate tied to some of millennial shoppers’ favorite toys,” pronounced Susie Rossick, clamp boss of Honda car marketing. “With holiday graduation some-more loud and cluttered than ever, we are stability a Honda tradition of creation a deteriorate memorable by starting 2019 with a code new Honda vehicle.” 

Through a sorcery of stop suit animation, Honda has brought dear throw-back toys to life indeed regulating strange versions of a toys in a campaign, along with strange voice talent.

Happy Honda Days debate extensions will camber opposite digital and normal channels, including display, amicable radio, print, indicate of squeeze kits and multicultural assets. Media highlights embody amicable graduation on Instagram Stories, Instagram and Facebook and TV spots regulating during NHL and NFL matchups including Thanksgiving games on FOX and CBS.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies sole by over 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic, Insight, Accord and Clarity array newcomer cars, along with a HR-V, CR-V and Pilot competition application vehicles, a Ridgeline pickup and a Odyssey minivan.

Honda has been producing automobiles in America for some-more than 36 years and now operates 19 vital production comforts in North America. In 2017, some-more than 90 percent of all Honda code vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.


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