As a part of the comprehensive marketing launch surrounding the all-new 2013 Accord, Honda kicks off the first-ever Accord Cash Car competition event Saturday, Oct. 6 in New York City’s Times Square, to be followed by appearances in Chicago, Phoenix and Los Angeles. The interactive Accord Cash Car promotion allows participating contestants to trade knowledge of the all-new 2013 Honda Accord’s innovative new features for cash prizes and the chance to win a 2013 Honda Accord.
Hosted by Emmy-winning stand-up comedian and television personality Ben Bailey of “Cash Cab” fame, the fun and entertaining Accord Cash Car events will see participants teaming up to answer a series of questions related to the innovative new features on the 2013 Honda Accord. Correctly answering questions can earn participants cash prizes, and each contestant will also be entered for a chance to win an all-new 2013 Honda Accord.
This initiative by Honda is designed to raise awareness among consumers of the numerous advanced technologies and ample standard features found in the 2013 Honda Accord. The Accord Cash Car marketing program is geared to show consumers that the completely redesigned, ninth-generation Accord is not a one-spec machine, but the total package of luxury, safety, efficiency, agility and technology which makes it the smartest choice in its ultra-completive segment.
“With an innovative, fun-to-drive product like the all-new 2013 Honda Accord, we wanted to create an exciting, innovative contest to help people experience it,” said Mike Accavitti, vice president of automotive marketing at American Honda Motor Co., Inc. “Accord is the new value leader in the mid-size class because it excels in all areas and the Accord Cash Car promotion will bring that story to life.”
The Accord Cash Car events will kick off Saturday, Oct. 6 at 2 p.m. in New York City’s Times Square, and will feature an outdoor set replete with several models of the all-new 2013 Honda Accord. The six-hour event will allow multiple sets of three-person teams to participate as contestants each hour, with their shot at the cash awards broadcast live to attendees on a large-screen display. After the New York City event, the Accord Cash Car event moves to: Chicago’s Navy Pier Gateway Park on Saturday, Oct. 20; the Arizona State Fair in Phoenix on Saturday, Nov. 3; and the Hollywood Highland Central Courtyard in Los Angeles next to the Kodak Theater on Nov. 10.
To promote the event, both previous and current Accord owners will be contacted via email in local event cities, with local Honda dealers also providing invites. Honda will also be promoting the event via banner ads on Honda.com, via its Facebook page, as well as through a dedicated Accord Cash Car website.
About the 2013 Honda Accord
The all-new 2013 Honda Accord bring remarkable levels of luxury, agility, efficiency and sophistication to the midsize segment’s legendary nameplate. The ninth-generation Accord offers an all-new direct-injected powertrain, class-leading safety innovations and an upcoming plug-in hybrid model. Better, not bigger, the completely new Honda Accord lineup includes Sedan and Coupe models powered by 4-cylinder, V-6 and hybrid powertrains, teamed to manual, automatic and continuously variable transmission (CVT) options. The 2013 Honda Accord Sedan went on sale September 19, with the Coupe to follow on October 15, 2012. An all-new, two-motor 2014 Accord Plug-in Hybrid (PHEV) Sedan is scheduled to debut in early 2013, followed by a conventional hybrid based on the same powertrain architecture in the summer of 2013.
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