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Honda Automobiles: Honda Campaign Touts IZOD IndyCar® Series Affiliation

To move courtesy to Honda’s singular corporate enlightenment secure in racing and a manufacturer’s connection with IZOD IndyCar®, a debate and sweepstakes recently began starring world-renowned motorist Mario Andretti. Developed by Honda’s long-standing agency, RPA, a work communicates Honda’s racing suggestion and a modernized record and opening found in Honda vehicles.

A TV spot, “Imagine”, facilities Andretti in a two-seater IndyCar® pushing a passenger. The voice-over encourages viewers to revisit to enter a “Fastest Seat in Sports” sweepstakes to win a float during a start of an IndyCar® competition with Andretti. In a spot, a male is speedy to prognosticate “winning something unequivocally cool,” though his miss of aspiration leads him by a accumulation of increasingly laughable scenes like a roomful of half-naked bodybuilders and a pell-mell paintball course. The mark uses constrained imagery to communicate a ultimate experience—a float with Andretti.

A 60-second chronicle will initial atmosphere during a Indy 500, and a 30-second chronicle began airing Apr 1 to foster a sweepstakes. A behind-the-scenes video display a creation of “Imagine” is on Honda’s YouTube channel. Spots will atmosphere by September. The debate also includes web banners, POP and amicable media.

The “Fastest Seat in Sports” sweepstakes gives competition enthusiasts a eventuality to win a float in a IZOD IndyCar® two-seater driven by Andretti during one of 12 races for a 2012 IndyCar® season. For a initial time, this year’s sweepstakes prizes embody rides in a Indy 500 and dual general races in Brazil and China.

“Honda is charity competition fans one of a many sparkling opportunities in all of sports fandom,” pronounced Richard Kent, comparison manager, selling during American Honda Motor Co., Inc. “Look for a specifically done 2-seater heading a container on Sun, May 27 while a margin takes a immature flag.”

Honda is serve reinforcing a high-performance racing programs led by Honda Performance Development with additional integrated artistic that communicates Honda’s honour as a partner of a IZOD IndyCar® Series. Assets will run on TV, homepage takeovers, banners on sites such as ESPN, Fox Sports and Sports Illustrated and in imitation and expostulate trade to

Creative Credits:
Agency: RPA

“Imagine” (:60 initial air: 5/27/12) (:30 initial air: 4/1/12)

EVP, ECD: Joe Baratelli
SVP, GCD: Jason Sperling
AD: Cheston Kwan
Jr. CW: Josh Hill
Agency Executive Producer: Gary Paticoff
Agency Producer: Joshua Herbstman

Production Co: Imperial Woodpecker
Director: Peter Martin
DP: Bill Pope
Executive Producer: Doug Halbert
Line Producer: Adam Cramer

Editorial Company: Union
Editor: Jim Haygood
Assistant Editor: Tyler Nelson
Executive Producer: Michael Raimondi
VFX Company: Resolution

Telecine Company: New Hat
Telecine Artist: Beau Leon
Telecine Producer: Christina Geambazi
Music and Sound Design Company: Beacon St. digital units: launched 5/1/2012

EVP, ECD: Joe Baratelli
SVP, GCD: Jason Sperling
CD: Curt Johnson
AD: Sarah Romanoff
AD: Rajat Gupta
CW: Dan Hawes
CW: Tylynne McCauley
Video producer: Joshua Herbstman
Camera/editor: Derrick Hausen
Flash artist: Chris Gomez
Flash artist: Richard Mulvihill print
“The Car Goes 225 mph”: initial insert May 2012
“For a engineers, this year’s Indy 500 started
12 months ago.”: initial insert May 2012

EVP, ECD: Joe Baratelli
SVP, GCD: Jason Sperling
CD: Curt Johnson
AD: Curt Johnson
CW: Tylynne McCauley
Photographer: Kevin Necessary, Michael Levitt

About RPA:
RPA, headquartered in Santa Monica, Calif., is a heading eccentric promotion agency. RPA builds movement for brands by charity a clients truly integrated campaigns that ring via a disciplines, that embody normal advertising, interactive, and approach and eventuality marketing. RPA’s customer list includes American Honda, both a Honda and Acura brands, ampm, ARCO, Castrol, California Department of Public Health, Intuit Small Business, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino. For some-more information, revisit

About Honda
Honda offers a different lineup of 12 cars and trucks that embody a mid-sized Accord, compress Civic, CR-V crossover SUV and Odyssey minivan. Honda also offers a far-reaching operation of fuel-efficient and low-emission vehicles that embody a Insight hybrid, Civic GX (compressed healthy gas-powered vehicle), Civic Hybrid, CR-Z (sport hybrid coupe) and FCX Clarity (fuel cell-electric vehicle). Honda began operations in a U.S. in 1959 with a investiture of American Honda Motor Co., Inc., Honda’s initial abroad subsidiary. Honda began U.S. prolongation of motorcycles in 1979 and automobiles in 1982.

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