- Campaign introduces redesigned 2014 Civic Coupe and Si Coupe
- Creative highlights rope Vintage Trouble and Internet sensations Adventure Time and Nyan Cat, among others
- Features several Honda firsts for media placements on MTV, Spotify and SoundHound
To move courtesy to a significantly extended 2014 Civic Coupe and Si Coupe, Honda is rising an fortifying multiplatform campaign—”One More Thing to Love about Today.” The work comforts blues stone rope Vintage Trouble and cocktail enlightenment favorites Adventure Time, Nyan Cat and other Internet sensations.
To contrariety a standard disastrous news cycle, a new Civic debate comforts a collection of moving print, digital and TV spots, vocalization to a confidence of today’s youth. A 30-second TV spot, “Performance,” began airing now on network and wire television, in further to an extended two-minute online video. Home-page takeovers on MSN, Yahoo! and First Watch on YouTube will run a week of Jan 13.
“This new Civic debate connects with a new era of buyers by call them to concentration on a certain and cruise what they adore about today,” pronounced Mike Accavitti, comparison clamp boss of automobile operations during American Honda Motor Co., Inc. “The Civic debate also introduces a organisation of fun cocktail informative references that will bother Gen Y’s courtesy opposite media they frequent.”
The Civic TV spots are set to an strange measure and lyrics leveraging a “One More Thing to Love about Today” theme.
To element a Civic spots, several innovative media placements will broach a youthful, mobile and socially-focused selling plan, including solitary sponsorship of a first-to-market digital scrapbook on a streaming strain use Spotify. Visitors will be means to emanate a unique, amicable media and strain mash-up by joining their activity on several amicable platforms and set a scrapbook to strain they were listening to during opposite times in their lives. Furthering a Civic’s tie to music, for a initial time ever, Honda will offer full strain previews on a strain find site SoundHound.
Other innovative placements embody solitary tenure of MTV’s Artist to Watch 2014 program, featuring a live digital tide of a Artist to Watch concert. Engaging mobile placements are partial of a altogether debate within new and renouned mobile games like MoviePop and Scramble with Friends. A identical themed imitation debate also will run in auto-enthusiast publications.
A full TV report opposite primetime, late night, wire and Spanish-language TV will also run in Jan and February.
Honda offers a finish lineup of cars and trucks by a network of some-more than 1,000 dealerships in a United States. Honda has some-more than 30 years of knowledge producing automobiles in a region, that began with a Accord in Marysville, Ohio, in Nov 1982. Having constructed some-more than 25 million vehicles in North America by 2012 regulating domestic and globally sourced parts, Honda now operates 14 vital production comforts in North America, producing a far-reaching operation of Honda automobiles, all-terrain vehicles, energy apparatus products, engines and transmissions.
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